Strategic Growth Lead — Margin Trading

BlockchainHQ; United Kingdom; Presencial; GBP 120.000 - 180.000; Jornada completa

Descripción de la vacante

Kraken is seeking a senior growth marketer to own margin trading growth within Kraken Pro in the UK. You will lead high-value trader acquisition, shape onboarding with the VIP team, and drive funnel metrics from lead to funded account.

The role requires a track record in crypto or trading spaces, strong cross-functional collaboration, and a data-driven approach to maximize ROI on acquisition spend.

Formación

• 4+ years in growth, product marketing, or VIP/high-value customer acquisition.
• Proven track record of acquiring high-net-worth traders or players in crypto, trading, or gaming and gambling.
• Experience winning customers away from competitors and converting them into long-term, high-value users.
• Ability to lead cross-functional teams without formal authority and drive measurable outcomes.
• Strong grasp of leveraged and margin trading and of how high-volume traders make decisions.
• Data-driven approach: owns funnel metrics, revenue impact, and ROI on acquisition spend.
• High agency and scrappiness: takes full ownership, moves fast, and delivers without waiting for ideal conditions.
• Clear communicator who builds alignment across marketing, VIP, product, and leadership.

Responsabilidades

• Own growth for margin trading on Kraken Pro, with CEO-level ownership of the business area.
• Build and execute the strategy to acquire high-net-worth traders from competing platforms.
• Partner with the VIP team to shape sourcing, onboarding, and activation of high-value traders.
• Mobilize performance marketing, organic, creative design, and other teams to drive margin growth as a senior contributor.
• Define positioning, messaging, and offers for margin trading that resonate with sophisticated traders.
• Set growth targets and own the funnel from lead to funded account to active margin trader.
• Run fast experiments across channels and incentives and scale what works.
• Bring trader insights back to Product to shape the margin roadmap.

Conocimientos

Growth marketing

VIP acquisition

High-net-worth traders

Cross-functional leadership

Data-driven

Margin trading

Crypto/trading knowledge

Performance marketing

Descripción del empleo

Kraken is seeking a senior growth marketer to own margin trading growth within Kraken Pro in the UK. You will lead high-value trader acquisition, shape onboarding with the VIP team, and drive funnel metrics from lead to funded account.

The role requires a track record in crypto or trading spaces, strong cross-functional collaboration, and a data-driven approach to maximize ROI on acquisition spend.