Strategic Events Growth Lead

TAG; Manchester; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Private Medical and Dental insurance

Enhanced employer pension contribution

Service-based holiday entitlement

Job summary

TAG is seeking a Business Development Manager for TAG Events in Manchester to drive new business and elevate our events solutions across the UK market. This hunter role requires generating high-quality leads, managing the full sales cycle, and closing opportunities aligned with our ICP and targets.

You will act as a senior ambassador for TAG Events, leveraging networks and market intelligence to expand our footprint in priority sectors and collaborate with global teams to achieve expansion goals.

Qualifications

• Degree-level education or higher in related field
• Comprehensive knowledge of the corporate Events market industry (preferably within a TMC client-base)
• Extensive experience of business development within the Events industry (preferably in travel)
• Strong understanding of company values and objectives, strategy execution and delivery
• Demonstrated success in a similar role in a competitive industry
• Competent user of Salesforce, and/or other CRM equivalent systems
• Proven record of working in a dynamic and fast-paced environment

Responsibilities

• Be a driving force to contribute to the continued growth and success of TAG Events.
• Ownership of success and growth of new business.
• Manage the full sales cycle, including lead generation, qualification, pitching, proposal writing, negotiation, and closing.
• Develop and execute a targeted new-business strategy focused on high-value corporate Meetings & Events opportunities.
• Leverage industry networks, partnerships, and market intelligence to elevate TAG's Events proposition.
• Lead commercial discussions and negotiate pricing and contract terms in alignment with company objectives.
• Continuously refine and prioritise target segments
• Achieve targets of qualified opportunities and set appointments in line with agreed KPIs.
• Represent TAG at trade shows, conferences, networking events, and client meetings to promote brand awareness and generate leads.
• Identify and recommend where the TAG Events' offering can be improved to meet client-expected benchmarks.
• Collaborate with TAG's global sales and account management team to share potential leads and collectively support the achievement of company expansion.

Skills

Sales experience

Business development

Industry knowledge

Education

Degree or higher

Tools

Salesforce

CRM systems

Job description

TAG is seeking a Business Development Manager for TAG Events in Manchester to drive new business and elevate our events solutions across the UK market. This hunter role requires generating high-quality leads, managing the full sales cycle, and closing opportunities aligned with our ICP and targets.

You will act as a senior ambassador for TAG Events, leveraging networks and market intelligence to expand our footprint in priority sectors and collaborate with global teams to achieve expansion goals.