Strategic Data & Planning Partner

News Corp; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Gym discounts

Bikes for work

HarperCollins discount

Maternity/paternity leave

Pension scheme

Training courses

Holiday entitlement

Job summary

News UK is seeking a Planning & Data Partner to uncover insights and craft strategic narratives across the portfolio. You will analyse first- and third-party audience data to drive cross-platform recommendations and support pitches with clear marketing objectives.

Collaborating with client, agency development, content and commercial brand teams, you will transform data into engaging narratives for senior stakeholders, and champion AI tools to boost planning efficiency and data literacy inside

Qualifications

• Ability to extract meaningful insights from proprietary data tools (such as TGI, YouGov, PAMCo, RAJAR, or equivalent) to provide cross-platform media recommendations.
• Confident communication style tailored to conveying complex strategic recommendations to senior stakeholders and multidisciplinary teams.
• Strong strategic and creative instincts grounded in a thorough understanding of consumer journeys and marketing principles.
• Experience utilising AI tools as research assistants to drive workflow efficiencies and support creative ideation.
• Experience or a strong curiosity in applying behavioural economics principles to marketing and media strategies.

Responsibilities

• Analyse first and third-party audience data to recommend effective ways to reach target audiences across the News UK portfolio.
• Uncover distinctive audience insights and apply deep contextual understanding to guide content solutions and strategic responses.
• Collaborate seamlessly with client, agency development, content, and commercial brand teams on pitches, strategy development, and creative brainstorming.
• Transform complex data insights into engaging, clear narratives that resonate strongly with senior internal and external stakeholders.
• Champion the adoption of AI tools and synthetic data to enhance research, improve planning efficiency, and elevate data literacy across the commercial department.
• Deliver compelling thought leadership content that offers a fresh perspective on media, creativity, and culture.

Skills

Data analysis

Communication

Strategic mindset

Autonomy

AI tools

Behavioral economics

Tools

TGI

YouGov

PAMCo

RAJAR

Job description

News UK is seeking a Planning & Data Partner to uncover insights and craft strategic narratives across the portfolio. You will analyse first- and third-party audience data to drive cross-platform recommendations and support pitches with clear marketing objectives.

Collaborating with client, agency development, content and commercial brand teams, you will transform data into engaging narratives for senior stakeholders, and champion AI tools to boost planning efficiency and data literacy inside