Strategic B2B Marketing Ops Lead: Lifecycle & Automation

Deliveroo; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

Deliveroo is seeking a Senior B2B Marketing Operations Executive to own both the technical build and strategic design of partner lifecycle programmes. In the first 90 days, you’ll work hands-on with Salesforce Marketing Cloud builds, audience SQL and QA processes, taking ownership of live campaigns.

In the following months, you’ll assume end-to-end lifecycle design—using performance data to shape segmentation, messaging and cadence—while continuing to support ad-hoc partner sends.

Qualifications

• Experience building and executing email campaigns in an enterprise marketing automation platform (e.g., Salesforce Marketing Cloud highly preferred)
• Proficiency writing SQL queries to build and troubleshoot audience segments
• Experience with HTML and a scripting/templating language (e.g., AMPscript, Liquid) for email personalisation
• Experience designing lifecycle or CRM marketing programmes and tracking their performance against defined metrics
• Strong written communication skills and the ability to manage multiple concurrent campaign requests

Responsibilities

• Own end-to-end execution of partner lifecycle and ad-hoc email/WhatsApp campaigns, from audience build through to send and QA
• Design and continuously improve lifecycle programmes, using performance data to iterate on messaging, cadence and segmentation
• Build and maintain SQL-based audience queries, AMPscript personalisation and HTML email templates within Salesforce Marketing Cloud
• Track and report on campaign and lifecycle performance metrics, turning results into clear recommendations for the wider team
• Partner with stakeholders across Commercial, Content and Data teams to scope and prioritise campaign requests

Skills

Email marketing

SQL queries

HTML/AMPscript

Lifecycle/CRM programmes

Communication skills

Tools

Salesforce Marketing Cloud

Job description

Deliveroo is seeking a Senior B2B Marketing Operations Executive to own both the technical build and strategic design of partner lifecycle programmes. In the first 90 days, you’ll work hands-on with Salesforce Marketing Cloud builds, audience SQL and QA processes, taking ownership of live campaigns.

In the following months, you’ll assume end-to-end lifecycle design—using performance data to shape segmentation, messaging and cadence—while continuing to support ad-hoc partner sends.