Lifecycle Marketing Lead, B2B Partnerships

Content Creators; United Kingdom; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Playlist is seeking a Lifecycle Marketing Manager to own post-lead programs within Partner Marketing. You will craft nurture flows, collaborate with Sales on handoffs, and ensure data quality and proper routing through MarTech.

You will own A/B testing, reporting, and optimization across email campaigns, landing pages, and sequences, with a focus on converting qualified leads into signed partnerships. Hybrid role in the UK.

Qualifications

• Experience in B2B lifecycle marketing within a sales-led funnel.
• Hands-on experience with a marketing automation platform (HubSpot, Braze, Salesforce Marketing Cloud or Marketo).
• Strong SQL skills and ability to analyze funnel data with tools like Snowflake or Hex.
• Proven track record of collaborating with Sales on lead handoff and email cadences.

Responsibilities

• Own the partner acquisition funnel from lead to signed partner and track conversion at each stage.
• Build and run lead nurture programs with segmentation, personalization, QA and launch; expand to SMS when valuable.
• Collaborate with Sales to refine handoff rules and follow-up cadences.
• Own funnel tracking, data quality, lead scoring, routing, and attribution; improve marketing tech stack as needed.
• Set up and run A/B tests across emails, landing pages, sequences and offers.
• Create reports on funnel performance and lead quality by source; provide clear recommendations.

Skills

HubSpot

SQL

Email marketing

Lifecycle marketing

A/B testing

SMS marketing

Tools

Snowflake

Hex

Braze

Salesforce Marketing Cloud

Job description

Playlist is seeking a Lifecycle Marketing Manager to own post-lead programs within Partner Marketing. You will craft nurture flows, collaborate with Sales on handoffs, and ensure data quality and proper routing through MarTech.

You will own A/B testing, reporting, and optimization across email campaigns, landing pages, and sequences, with a focus on converting qualified leads into signed partnerships. Hybrid role in the UK.