Strategic ABM & Growth Markets Marketing Manager

Thrive Approach; Exeter; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

28 days' annual leave

Health Cash Plan

Life insurance

Wellbeing support (24/7 GP)

Employer pension contributions

Enhanced family leave

Flexible benefits

Learning & development opportunities

Volunteer days

Job summary

Thrive, part of Supporting Education Group, is seeking a strategic marketer to lead ABM for MATs, local authorities and international schools. You will build market insights, shape propositions, and design multi-channel campaigns across email, CRM, paid media and events.

You’ll work with Sales and cross-functional teams to identify opportunities, develop market insights, and drive pipeline and revenue in the UK and international markets.

Qualifications

• B2B marketing experience in education, SaaS, or professional services.
• Experience planning and delivering integrated multichannel marketing campaigns.
• Experience with ABM, enterprise marketing or targeted demand generation.
• Track record of developing new markets, audiences or routes to market.
• CRM/marketing automation experience; HubSpot experience beneficial.

Responsibilities

• Develop Thrive's ABM strategy for priority accounts and organisations.
• Partner with Sales to identify target accounts and growth plans.
• Build market, customer and competitor insights to inform activity.
• Lead development for British international schools and growth markets.
• Create propositions, messaging and campaign strategies for audiences.
• Plan, deliver and optimise multichannel campaigns.
• Execute campaigns across email, CRM, paid media, LinkedIn, events and partnerships.
• Manage budgets and external agencies when needed.
• Monitor performance and drive improvements with data.

Skills

B2B marketing

Multichannel campaigns

ABM / strategic marketing

Market expansion

CRM & marketing automation (HubSpot)

Sales collaboration

Proposition development

Data-driven decision making

Communication & project management

Stakeholder management

Cross-functional collaboration

Hands-on strategy & execution

Curiosity & initiative

Tools

HubSpot

Job description

Thrive, part of Supporting Education Group, is seeking a strategic marketer to lead ABM for MATs, local authorities and international schools. You will build market insights, shape propositions, and design multi-channel campaigns across email, CRM, paid media and events.

You’ll work with Sales and cross-functional teams to identify opportunities, develop market insights, and drive pipeline and revenue in the UK and international markets.