Marketing Manager - ABM & Growth Markets

Thrive Approach; Exeter; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

28 days' annual leave

Health Cash Plan

Life insurance

Wellbeing support (24/7 GP)

Employer pension contributions

Enhanced family leave

Flexible benefits

Learning & development opportunities

Volunteer days

Job summary

Thrive, part of Supporting Education Group, is seeking a strategic marketer to lead ABM for MATs, local authorities and international schools. You will build market insights, shape propositions, and design multi-channel campaigns across email, CRM, paid media and events.

You’ll work with Sales and cross-functional teams to identify opportunities, develop market insights, and drive pipeline and revenue in the UK and international markets.

Qualifications

• B2B marketing experience in education, SaaS, or professional services.
• Experience planning and delivering integrated multichannel marketing campaigns.
• Experience with ABM, enterprise marketing or targeted demand generation.
• Track record of developing new markets, audiences or routes to market.
• CRM/marketing automation experience; HubSpot experience beneficial.

Responsibilities

• Develop Thrive's ABM strategy for priority accounts and organisations.
• Partner with Sales to identify target accounts and growth plans.
• Build market, customer and competitor insights to inform activity.
• Lead development for British international schools and growth markets.
• Create propositions, messaging and campaign strategies for audiences.
• Plan, deliver and optimise multichannel campaigns.
• Execute campaigns across email, CRM, paid media, LinkedIn, events and partnerships.
• Manage budgets and external agencies when needed.
• Monitor performance and drive improvements with data.

Skills

B2B marketing

Multichannel campaigns

ABM / strategic marketing

Market expansion

CRM & marketing automation (HubSpot)

Sales collaboration

Proposition development

Data-driven decision making

Communication & project management

Stakeholder management

Cross-functional collaboration

Hands-on strategy & execution

Curiosity & initiative

Tools

HubSpot

Job description

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Full details of the job.

Vacancy Name

Vacancy Number

Vacancy Number VN3034

Location City

Location City Exeter

Employment Type

Employment Type Permanent

About us

About Us:

For more than 30 years, we've partnered with schools and education settings to remove barriers to learning and support wellbeing, behaviour, attendance and inclusion. Our evidence-informed approach combines child development, neuroscience and attachment theory to help education professionals better understand and support the children and young people in their care.

Through our training, digital tools and practical support, we help schools create environments where children feel safe, supported and ready to learn. Independent research has demonstrated the positive impact Thrive can have on attendance, wellbeing and exclusions, and today our work supports education settings across the UK and beyond.

Thrive is part of Supporting Education Group, one of the UK's leading education services organisations, supporting more than 17,000 schools, settings and education organisations across 80+ countries. This means you'll enjoy the purpose and close-knit culture of Thrive, alongside the opportunities and expertise that come from being part of a larger organisation.

We're ambitious about the difference we can make and we're looking for talented people who share our passion for improving outcomes for children and young people.

About the job

About the Role:

This newly-focused role combines strategic account-based marketing with market development. Initially, you'll be responsible for building and delivering our ABM approach for Multi-Academy Trusts (MATs), local authorities and other strategic education organisations, while also developing our presence in British international schools and other emerging growth markets.

You'll work closely with Sales and cross-functional colleagues to identify opportunities, develop market insight, shape compelling propositions and design campaigns that generate pipeline and revenue. This is a role for someone who enjoys both strategy and execution. You'll be equally comfortable creating account plans, building nurture journeys, analysing campaign performance and rolling up your sleeves to deliver activity across multiple channels.

Key responsibilities include:

• Developing and delivering Thrive's ABM strategy for priority accounts and strategic organisations.
• Partnering closely with Sales to identify target accounts, opportunities and growth plans.
• Building market, customer and competitor insight to inform marketing activity and investment decisions.
• Leading the development and testing of Thrive's approach to British international schools and other growth markets.
• Creating propositions, messaging and campaign strategies tailored to specific audiences and accounts.
• Planning, delivering and optimising integrated multichannel campaigns.
• Executing activity across channels including email, CRM and marketing automation, paid media, LinkedIn, events, direct mail and partnerships.
• Building and managing partnerships, networks and routes to market that support awareness and customer acquisition.
• Working collaboratively with Brand, Content, Product, Customer Success and Sales teams to maximise impact.
• Managing budgets and external agencies or partners where required.
• Monitoring campaign and commercial performance, using data and insight to continually improve results.

At Thrive, growth has a clear purpose. The more educators and settings we reach, the more children and young people can benefit from our work. This role offers the opportunity to shape key growth initiatives, test new ideas and directly influence business performance.

About you

About You:

We're particularly interested in hearing from candidates who have experience in account-based marketing, strategic account marketing or other highly targeted growth approaches.

You’ll likely bring:

• Proven B2B marketing experience, ideally within education, SaaS, professional services or another considered-purchase environment.
• Experience planning and delivering integrated multichannel marketing campaigns.
• Experience of ABM, enterprise marketing, strategic account marketing or highly targeted demand generation activity.
• A track record of developing new markets, audiences, products or routes to market.
• Strong experience using CRM and marketing automation platforms to create targeted campaigns, workflows and nurture journeys. Experience with HubSpot would be beneficial.
• Strong commercial awareness and confidence partnering with Sales teams.
• Experience developing customer propositions, value messaging and audience-specific campaigns.
• The ability to use data and insight to evaluate performance and drive decision making.
• Excellent communication, stakeholder management and project management skills.
• Confidence working with senior stakeholders and cross-functional teams.
• A hands-on approach, with the ability to balance strategic thinking and execution.
• Curiosity, initiative and a genuine interest in understanding customers and identifying growth opportunities.

Experience of international marketing, partnership development, go-to-market planning or market expansion would be advantageous but is not essential.

What we Offer

We want Thrive to be a place where people can do great work, continue learning and feel genuinely supported throughout their careers.

As part of our team, you'll receive:

28 days' annual leave, increasing by one day each year up to 33 days, plus bank holidays

Health Cash Plan after probation, helping with everyday healthcare costs including dental, optical and prescriptions

Life insurance from day one, providing cover of up to four times your salary

Free wellbeing support, including access to a 24/7 GP, counselling and lifestyle coaching

Employer pension contributions after three months

Enhanced paid family leave after probation

Flexible benefits, including the option to buy additional annual leave, enhanced healthcare, gym membership, cycle schemes, electric vehicle schemes and charitable giving

Ongoing learning and development opportunities

Three paid volunteering days each year, including two dedicated to supporting education

Most importantly, you'll join a team that cares deeply about the impact of its work. We believe in creating an environment where people feel empowered to contribute, challenge ideas, bring different perspectives and help shape what comes next.

A Couple of Things to Know:

Any offer of employment will be subject to satisfactory vetting checks, carried out in line with current guidance and legislation.

Applicants must already have the right to work in the UK, as we are unable to offer visa sponsorship for this role.