Store Manager – Lead a New Premium Brand Store

The White Company; Reigate and Banstead; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Product discount

Holiday entitlement increased to 28

Volunteer day

Bonus scheme

Wagestream access

Private medical insurance

Group pension

Christmas events

Job summary

The White Company is opening a brand-new store in Reigate and seeks a Store Manager to drive overall store success. You will own customer experience, brand standards, and operational delivery, inspiring your team to perform at a premium level across in-store and online channels.

You will lead a high-performing team, develop talent, manage P&L, and collaborate with local stakeholders to grow the business while upholding the brand’s values.

Qualifications

• Proven experience leading a premium or lifestyle retail store.
• A confident, inspiring leader who thrives on developing others and building strong teams.
• Commercially astute, with a clear understanding of P&L, KPIs, and trading dynamics.
• An excellent communicator and relationship builder, both internally and externally.
• Calm, decisive, and solutions-focused, even in high-pressure environments.
• Organised, adaptable, and comfortable managing multiple priorities.
• A genuine passion for The White Company brand, with a strong commitment to protecting and bringing our values to life.

Responsibilities

• Act as the primary brand guardian within your store, ensuring every customer interaction reflects The White Company values and premium standards.
• Lead the delivery of an exceptional end-to-end customer experience, using data, feedback, and insight to review service performance and drive continuous improvement.
• Build strong, lasting customer relationships that encourage loyalty, advocacy, and data capture.
• Ensure customers are supported seamlessly across all channels, including in-store, online, and remote shopping options.
• Handle customer feedback and resolve issues with empathy, professionalism, and sound judgement, following up where needed to strengthen trust and confidence.
• Identify and deliver local marketing opportunities to grow awareness, footfall, and engagement within the local community.
• Lead, coach, and inspire a high-performing team to deliver outstanding results and uphold brand standards.
• Create and sustain a strong training culture, ensuring learning, development, and coaching are embedded into everyday ways of working.
• Develop talent through regular feedback, coaching, and structured performance conversations.
• Build robust succession plans by identifying potential and supporting career development within the team.
• Create a positive, inclusive, and accountable culture where everyone feels valued and clear on expectations.
• Manage performance, conduct, and absence fairly and consistently, in line with company policies.
• Act as a role model for behaviours, professionalism, and leadership standards across the store.
• Take full ownership of store performance, including sales, payroll, stock, and profit, with a clear understanding of P&L drivers and cost control.
• Analyse KPIs, category reports, footfall, conversion, data capture, and customer insight through a robust rhythm and routine, ensuring performance is regularly reviewed, actions are followed up, and opportunities are consistently progressed.
• Translate commercial insight into clear, practical actions for the team, building understanding and ownership at all levels.
• Lead the planning and delivery of peak trading periods, ensuring the store is resourced, prepared, and focused on both customer experience and commercial results.
• Create a commercially focused environment where the sales floor and visual presentation are continually reviewed and optimised.
• Ensure the store is always beautifully presented, maintaining exceptional standards across visual merchandising, product presentation, housekeeping, and clear communication of seasonal messaging and storytelling.
• Balance operational efficiency with exceptional service, ensuring ways of working enable the team to deliver both strong standards and a premium customer experience.
• Identify and act on local opportunities to grow the customer base, strengthen partnerships, and elevate brand presence.
• Build strong relationships with neighbouring retailers, Centre Management, and local stakeholders to support store success.
• Actively contribute to the wider area team through collaboration, sharing best practice, and supporting area priorities.
• Ensure operational excellence through strong compliance, health & safety, audit standards, and effective daily routines.

Job description

The White Company is opening a brand-new store in Reigate and seeks a Store Manager to drive overall store success. You will own customer experience, brand standards, and operational delivery, inspiring your team to perform at a premium level across in-store and online channels.

You will lead a high-performing team, develop talent, manage P&L, and collaborate with local stakeholders to grow the business while upholding the brand’s values.