Social Media Marketing Executive

Devonshire Hayes Recruitment; Greater London; On-site; GBP 32,000 - 52,000; Full time

Job summary

Devonshire Hayes Recruitment seeks an experienced Meta Ads specialist to own and scale high-volume paid social lead generation in-house. This role is based on-site in London/Essex area and suits someone looking to progress their career.

You’ll plan, launch and optimise Meta campaigns with a focus on CPL and CPA, manage £100,000+ monthly ad spend, and translate performance data into actionable briefs for stakeholders.

Qualifications

• 2+ years hands-on Meta paid social experience.
• Proven ability to manage £100,000+ monthly ad spend.
• Track record of performance-led lead-generation campaigns.
• Strong Meta Ads Manager proficiency and bidding strategies.
• Disciplined testing and clean reporting.
• Comfort with daily optimisation in a fast-moving environment.

Responsibilities

• Plan, launch, manage and scale Meta lead-generation campaigns across Facebook and Instagram.
• Build campaign structures with testing frameworks, budgets and scaling rules.
• Optimise CPL, CPA, conversion rates and lead-quality indicators.
• Run creative testing and translate results into briefs for action.
• Maintain tracking, Meta Pixel/Conversions API, UTMs and landing-page signals.
• Own daily/weekly reporting covering pacing, spend and test results.

Skills

Meta Ads

Paid Social Campaigns

Campaign management

Data analysis

Reporting

Tools

Meta Ads Manager

Job description

The role

A fast-growing business in a regulated consumer services sector is seeking an experienced Meta Ads specialist to own and scale high-volume paid social lead generation. This in-house role suits someone with 6-18 months experience working with Meta Ads and looking to progress their career.

What you’ll do

• Plan, launch, manage and scale Meta lead-generation campaigns across Facebook and Instagram.
• Build campaign structures for volume and performance, including testing frameworks, budget allocation and scaling rules; manage audiences, retargeting, exclusions and funnel segmentation.
• Optimise against CPL, CPA, conversion rates, lead-quality indicators and agreed commercial targets.
• Run creative testing across angles, hooks and formats, translate results into briefs, and make daily data-led changes to stabilise and improve performance.
• Maintain tracking and attribution hygiene across events, Meta Pixel/Conversions API where applicable, UTMs and landing-page signal quality.
• Own daily/weekly reporting covering pacing, spend, CPL/CPA, trends and test results, using simple dashboards or spreadsheets.
• Identify risks and opportunities early, including scaling headroom, creative fatigue, rising costs and audience saturation.
• Work with internal stakeholders so lead flow aligns with operational capacity and commercial objectives.

What you’ll need

• 2+ years’ hands-on experience managing Meta paid social campaigns end to end.
• Clear evidence of managing £100,000+ monthly Meta ad spend.
• A proven record of running and scaling performance-led lead-generation campaigns.
• Strong command of Meta Ads Manager, including objectives, optimisation events, placements, budgeting and bid approaches.
• Confidence owning the numbers and turning performance data into action: what changed, why and what happens next.
• Clean reporting habits and a disciplined testing mindset, including stopping underperforming activity quickly.
• Comfort working to daily optimisation expectations in a fast-moving, commercially driven environment.

Useful experience

• Regulated or compliance-sensitive sectors, such as financial services, claims or insurance.
• Lead-quality feedback loops, post-lead metrics and downstream performance indicators.
• Strong direct-response creative judgement and clear stakeholder communication.

Working arrangement

This is a permanent, in-house position based in Upminster, Essex, with five days per week on site. It is not an agency or remote role.