Performance Marketing Lead – Meta / Facebook Ads

Performix Media; Greater London; Hybrid; GBP 70,000 - 120,000; Full time

Job summary

Performix Media seeks an exceptional Performance Marketing Lead for Meta/Facebook Ads to own end-to-end campaigns with AI-driven optimization. You will manage high-volume spend, implement AI-native workflows, and produce rapid video creatives while maintaining tight CPA targets and strong ROAS.

You will leverage MCP servers, Meta Ads API, and automation scripts, while editing banners and videos for fast iteration. A deep knowledge of Meta's ecosystem and data-driven decision making is essential.

Qualifications

• Proven track record managing high-volume Meta campaigns toward tight CPA targets.
• Genuinely AI-native—daily use of LLMs and agents for analysis, automation and creative work.
• Hands-on with MCP / Meta Ads API automation or scripting (no-code/agent tooling acceptable).
• Video editing and design skills across CapCut, Premiere or Descript; quick turnarounds.

Responsibilities

• Own high-volume Meta campaigns across multiple ad accounts, with CPA/ROAS targets.
• Build AI-driven workflows to monitor spend, surface anomalies, rotate creative and adjust budgets/bids.
• Produce AI-generated video ads and test variants within hours, not weeks.
• Edit and adapt banners, video captions and creatives for rapid placement.
• Document playbooks and raise the bar for media buying across the company.

Skills

Proven track record

AI-native

API automation

Video editing

Meta platform mastery

Ownership mentality

MCP / API automation

Tools

Meta Ads API

Python/JS

CapCut

Premiere

Descript

Figma

Canva

Photoshop

Job description

Performance Marketing Lead - Meta / Facebook Ads

Performix Media is a performance marketing company running high-volume paid social campaigns, primarily in the igaming, sportsbetting and crypto verticals. We move fast, spend meaningfully, and hold ourselves to hard CPA targets - every pound of ad spend has a job to do.

The Role

We’re looking for an exceptional Meta media buyer who operates the way the best marketers will operate in 2026: with AI in the loop at every step. You’ll own high-volume Facebook and Instagram campaigns end to end - strategy, creative production, launch, and optimisation - with aggressive CPA targets and real budget authority.

This is not a role for someone who dabbles with ChatGPT for ad copy. We want someone who has rebuilt their entire workflow around AI: driving campaign optimisation programmatically through the Meta Ads API and MCP-connected agents, generating and iterating video creative with AI tools in hours rather than weeks, and letting data decide what runs.

What You’ll Do

• Own high-volume campaigns - plan, launch, and scale Meta campaigns across multiple ad accounts, owning performance against tight CPA and ROAS targets.
• Optimise with AI in the loop - build and run agentic workflows (MCP servers, Meta Ads API, custom scripts, or tools like Claude) that monitor spend, surface anomalies, rotate creative, and execute budget and bid changes at a pace no manual buyer can match. Produce ad videos on the fly using AI video generation and editing tools (e.g. Runway, Veo, Sora, Kling, HeyGen, CapCut and similar), turning a creative brief into live test variants same-day.
• Handle editing and banner design - cut, caption, resize, and version video for placements; design static banners and image ads to a standard good enough to ship without a designer in the loop. Structure high-tempo creative testing - hooks, formats, angles, audiences - and feed the results back into both the creative pipeline and the account structure.
• Stay on top of the data - own tracking, attribution (Pixel, CAPI, post-back), reporting, and the numbers behind every decision. You should be able to explain any account’s performance from memory.
• Build the playbook - document what works, systematise it, and raise the bar for how the whole company buys media.

What We’re Looking For

• Proven track record - managing high-volume Meta campaigns to tight CPA targets, with numbers you can walk us through.
• Genuinely AI-native - AI is not a tool you tried, it’s how you work. You use LLMs and agents daily for analysis, automation, and creative, and you can show us real examples.
• Hands-on with MCP / API automation - comfortable connecting AI agents to ad platforms via MCP or the Meta Ads API, or scripting your own automation (Python/JS a plus, not required if you get there with no-code/agent tooling). You can take a product and, within a day, have multiple AI-generated video ads live and testing.
• Video editing and design - practical ability in video editing (CapCut, Premiere, Descript or similar) and banner/static design (Figma, Canva, Photoshop) - good taste, fast hands.
• Meta platform mastery - deep, current knowledge of Meta’s ecosystem - Advantage+, Andromeda-era ranking, creative-led account structures, CAPI, and how to keep learning phases stable at scale.
• Ownership mentality - you treat spend like it’s your own money, communicate clearly and proactively, and don’t need managing.

Nice to Have

• Experience across other paid channels (TikTok, Google, native, programmatic).
• Experience in lead-gen, igaming or sportsbetting.
• Built or contributed to internal marketing tools, MCP servers, or automation stacks.

Performance Marketing Lead - Meta / Facebook Ads