Online Campaign Manager

helm recruit; Greater London; On-site; GBP 42,000 - 64,000; Full time

Job summary

helm recruit is seeking a Senior Paid Social Executive to drive performance across paid social campaigns for regulated iGaming brands. This hands-on role offers ownership, testing, and optimization to convert data into customers and revenue.

You'll manage Meta campaigns, test audiences and creatives, optimise CPA/ROAS, and collaborate with creative and wider marketing teams to scale high-performing activity within regulatory guidelines.

Qualifications

• Hands-on experience managing paid social campaigns across Meta and other major platforms.
• Delivering against targets such as CPA, ROAS and revenue.
• Experience in regulated/brand-sensitive industries is highly beneficial.

Responsibilities

• Owning and managing paid social campaigns across Meta and other major social platforms
• Managing budgets and optimizing performance against CPA, ROAS and customer acquisition targets
• Testing audiences, creatives, messaging and placements to improve results and scale successful campaigns
• Working closely with creative teams to develop engaging, high-performing and compliant ads
• Tracking and analysing campaign performance, using data to recommend what to scale, pause or change
• Collaborating with wider marketing, strategy and creative teams to deliver the best possible results

Skills

Paid social

Meta Ads

Campaign testing

Budget optimization

Analytics

Communication

Tools

Meta Ads Manager

Google Analytics

Job description

Want to run paid social campaigns where performance really matters?

We’re looking for a Senior Paid Social Executive to join a growing digital media business working with exciting brands across the regulated iGaming sector.

This is a hands-on role for someone who loves paid social, testing and optimisation, and seeing exactly how their campaigns translate into customers and revenue.

You’ll have plenty of ownership, freedom to test new ideas and the opportunity to make a genuine impact on how campaigns are built, scaled and optimised.

What you’ll be doing

• Owning and managing paid social campaigns across Meta and other major social platforms
• Managing budgets and optimising performance against CPA, ROAS and customer acquisition targets
• Testing audiences, creatives, messaging and placements to improve results and scale successful campaigns
• Working closely with creative teams to develop engaging, high-performing and compliant ads
• Tracking and analysing campaign performance, using data to recommend what to scale, pause or change
• Collaborating with wider marketing, strategy and creative teams to deliver the best possible results

You’ll ideally have:

• Strong hands-on experience managing paid social campaigns, particularly across Meta and other major platforms
• Experience delivering against commercial targets including CPA, ROAS and revenue
• Strong understanding of performance data, conversion tracking, testing and optimisation
• Experience within a regulated or brand-sensitive industry would be highly beneficial
• Confidence managing multiple campaigns, with strong communication skills and a proactive approach

This isn't a role where you'll simply be given campaigns to set up and report on. You’ll have real ownership and the opportunity to influence how campaigns are structured, where budgets are invested and how activity evolves.

You’ll be joining a growing, collaborative team with plenty of scope to introduce new ideas, improve performance and develop your career as the business expands.

If you're passionate about paid social, commercially minded and love turning campaign data into better results, we'd love to hear from you.