Digital Marketing Executive

Pratap Partnership; Rotherham; On-site; GBP 40,000 - 60,000; Full time

Job summary

Pratap Partnership is seeking a hands-on Paid Media Executive to own the in-house paid media activity across multiple revenue streams. You will manage and optimise Google Ads and Meta Ads, implement tracking with GTM/GA4/Pixel, and drive performance with data-led insights.

Working closely with the marketing team, you’ll transition campaigns from agency to in-house, test new creatives and audiences, and ensure compliant, cost-efficient campaigns across UK markets.

Qualifications

• Hands-on paid media experience with Google Ads and Meta Ads.
• Experience setting up GTM/GA4 tracking and Meta Pixel.
• Experience with Google Merchant Centre and Performance Max.
• Ability to analyse campaign data to improve conversion, ROI and cost efficiency.
• Experience developing, testing and optimising campaigns across audiences and journeys.
• Knowledge of UK advertising compliance (ASA/CAP, FCA).
• Strong analytical and commercial skills with data-driven mindset.
• Able to work independently in a fast-paced environment and own paid marketing activity.
• Experience using a CRM to track leads through to sale.

Responsibilities

• Manage and optimise Google Ads and Meta Ads with campaign development, testing, budgets and performance.
• Own conversion tracking and measurement using GTM, GA4, Pixel and Conversions API.
• Manage Google Merchant Centre, Shopping and Performance Max alongside Meta catalogue ads.
• Analyse campaign performance across leads, sales, ROI and cost efficiency.
• Collaborate with CRM to understand lead quality and conversion through to sale.
• Lead transition of paid activity from agency to in-house and take ownership of accounts.
• Work with marketing to optimise creative, content, landing pages and conversion activity.

Skills

Paid media experience

Google Ads

Meta Ads

GTM GA4 tracking

Google Merchant Centre

Performance Max

Meta Pixel

Analytics

ROI optimization

CRM usage

Job description

A fast-growing business is bringing its paid marketing activity in-house and is looking for a suitably experienced Paid Media Executive in a newly created role to take ownership of this side of digital marketing.

This is a hands-on role for someone who knows paid media technically, enjoys working with data and wants real ownership of campaigns, tracking and performance.

The business operates across 4 different revenue streams, bringing a varied mix of audiences, products and customer journeys to work with.

Working alongside an established marketing team with dedicated content, photography, videography and organic social resource, giving you the support and creative input to build and test campaigns effectively.

The role:

• Manage and optimise Google Ads and Meta Ads, including campaign development, testing, audiences, budgets and performance.
• Own conversion tracking and measurement, including GTM, GA4, Meta Pixel and Meta Conversions API.
• Manage Google Merchant Centre, Shopping and Performance Max, alongside Meta catalogue advertising.
• Analyse campaign performance across leads, sales, conversion, ROI and cost efficiency, using the data to drive improvements.
• Work with the CRM specialist to understand lead quality and conversion through to sale.
• Lead the transition of paid activity from agency to in-house, taking ownership of existing accounts and campaigns.
• Work with the wider marketing team on creative, content, landing pages and conversion activity.

Experience required:

This role requires specific hands-on paid media experience, including:

• Proven experience managing Google Ads and Meta Ads.
• Hands-on experience setting up and maintaining GTM, GA4 and Meta Pixel/Conversions API tracking - essential.
• Experience with Google Merchant Centre, Google Shopping and Performance Max - essential.
• Experience analysing paid campaign performance and using data to improve conversion, ROI and cost efficiency.
• Experience developing, testing and optimising campaigns across different audiences and customer journeys.
• Working knowledge of UK advertising compliance, including ASA/CAP Code and FCA financial promotions.
• Strong analytical and commercial skills, with the ability to turn campaign data into practical actions.
• Able to take ownership of paid marketing activity and work independently in a fast-paced environment.
• Experience using a CRM to track leads through to sale
• Automotive, leisure, vehicle sales or parts experience