Paid Social Manager

Michael Page; Greater London; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

26 days holiday leave

20% performance bonus

Hybrid work 14 office days per month

Job summary

Michael Page, a London-based international fashion brand recruiter, seeks a Paid Social Manager to own end-to-end Meta campaigns across international markets. You will lead a Paid Social Executive and report to the Performance Lead, optimizing CPA and revenue while collaborating with creatives and CRM teams.

You will manage budgets, run tests, and deliver clear stakeholder reporting, driving new customer growth and platform insights in a fast-paced, collaborative environment.

Qualifications

• Proven experience managing paid social campaigns, especially Meta.
• Strong track record of building and launching ads at volume.
• Experience with product feeds and e-commerce environments.
• Familiarity with tools like Smartly.io is a plus.

Responsibilities

• Own and scale paid social campaigns, primarily across Meta, with expansion into new platforms over time.
• Manage and develop a Paid Social Executive (and report into the Performance Lead).
• Build, launch and optimise campaigns at pace, with a strong focus on execution.
• Manage budgets to deliver against CPA and revenue targets.
• Lead structured testing across audiences, creative and campaign setups.
• Track and optimise performance across key metrics (CPA, CTR, CPC, conversion rate).
• Quickly identify winning ads and scale them, while cutting underperformance.
• Maintain clear, concise reporting for stakeholders.
• Work closely with Creative teams to deliver a consistent flow of assets.
• Partner with agencies and platform reps to stay ahead of best practice.
• Collaborate with CRM and retention teams on cross-channel activity.
• Share insights and performance learnings with stakeholders.
• Own paid social contribution to new customer growth.
• Identify new opportunities across platforms, formats and audiences.
• Manage campaign budgets effectively to maximise return.
• Act as an internal expert and champion of paid social.
• Delivery of new customer and revenue targets from paid social.
• Ability to scale performance through creative volume and iteration.
• Improvement in CPA and overall efficiency.
• Consistent output of high-performing ads and creative.

Skills

Paid social management

Meta Ads Manager

Campaign scaling

Analytics & reporting

UGC content

Influencer content

Smartly.io

Multi-territory markets

Excel

Tracking & attribution

Tools

Smartly.io

Job description

As a Paid Social Manager, you will activate full funnel Paid Social campaigns in-house, across international markets, with a focus on Meta. Managing an executive and reporting into the performance lead.

This is an international fashion brand, founded and run from London. They have great values and business practices, believing in making quality products in a sustainable way. They work 3-4 days/week in the office and have a strong sense of camaraderie and collaboration.

Description

• Own and scale paid social campaigns, primarily across Meta, with expansion into new platforms over time
• Manage and develop a Paid Social Executive (and report into the Performance Lead)
• Build, launch and optimise campaigns at pace, with a strong focus on execution
• Manage budgets to deliver against CPA and revenue targets
• Lead structured testing across audiences, creative and campaign setups
• Track and optimise performance across key metrics (CPA, CTR, CPC, conversion rate)
• Quickly identify winning ads and scale them, while cutting underperformance
• Maintain clear, concise reporting for stakeholders
• Work closely with Creative teams to deliver a consistent flow of assets
• Partner with agencies and platform reps to stay ahead of best practice
• Collaborate with CRM and retention teams on cross-channel activity
• Share insights and performance learnings with stakeholders
• Own paid social contribution to new customer growth
• Identify new opportunities across platforms, formats and audiences
• Manage campaign budgets effectively to maximise return
• Act as an internal expert and champion of paid social
• Delivery of new customer and revenue targets from paid social
• Ability to scale performance through creative volume and iteration
• Improvement in CPA and overall efficiency
• Consistent output of high-performing ads and creative

Profile

• Proven experience managing paid social campaigns, especially Meta
• Strong track record of building and launching ads at volume
• Experience working with creative, including UGC or influencer content
• Familiarity with tools like Smartly.io is a plus
• Strong analytical skills with a focus on performance
• Experience of working in multi-territory markets is advantageous.
• Hands-on, proactive and execution focused
• Comfortable working at pace with a test and learn mindset
• Commercially driven and results-oriented
• Strong attention to detail and prioritisation
• Confident owning a channel end-to-end
• Deep expertise in Meta Ads Manager (essential), other platforms a plus
• Strong understanding of campaign structure, optimisation and scaling
• Experience with product feeds and e-commerce environments
• Proficient in Excel and reporting tools
• Understanding of tracking and attribution fundamentals

Job Offer

• Salary between £50,000 and £55,000, dependent on the level of experience.
• 26 days holiday leave.
• 20% performance-related bonus.
• Hybrid working arrangement with 14 office days per month.

People are at the heart of Michael Page. We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best