Social Media Manager

FitFlop; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A prominent footwear company in Greater London is seeking a creative and strategic Social Media Manager to lead the development of organic social content. The ideal candidate will create platform-specific strategies, mentor junior team members, and work collaboratively to enhance audience engagement. This role offers a hybrid work model with attractive benefits including flexible hours, a product allowance, and generous holiday. If you are passionate about social media and storytelling, apply now!

Benefits

Product Allowance

Hybrid and flexible working hours

Summer Fridays

A day off for your Birthday

25 days holiday + Bank Holidays

Work from anywhere for 2 weeks

WorkPlace Nursery

Wellbeing Program

Career development allowance

Private health care and/or dental care

Socials organised by Wellbeing group

Qualifications

• Proven experience in social media management and content creation.
• Strong storytelling skills and strategic thinking ability.
• Experience leading and mentoring junior team members.

Responsibilities

• Develop and own the organic social content strategy across multiple platforms.
• Create and maintain a content calendar aligned to brand priorities.
• Lead content ideation and guide junior team members.

Skills

Creativity

Content strategy

Social media expertise

Cross-functional communication

Audience understanding

Job description

We’re looking for a highly creative, hands‑on Social Media Manager to help turn big ideas into brilliant content.

Reporting directly to Head of Brand you will own the strategic development of our organic social and content ecosystem — crafting platform‑specific strategies, leading content planning, and collaborating closely with both our Social Media Specialist and Junior Creative to bring ideas to life.

You will be responsible for building a cohesive, high‑performing social and content plan that deepens our audience connection, drives engagement, and supports broader brand and performance marketing goals.

The Responsibilities

• Develop and own the organic social content strategy for FitFlop across all platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube, etc.)
• Create and maintain a content calendar aligned to campaign moments, brand priorities, seasonal opportunities, and cultural trends
• Lead content ideation and briefing for the Junior Creative and Social Specialist — ensuring strong execution against strategy
• Translate strategic ideas into clear content briefs — including narrative flow, structure, and creative direction for storyboarding and asset development
• Partner with the Social Specialist to optimize content for platform nuances and performance insights
• Partner with our Creative and Production teams to ensure content captured from key shoot moments is optimized for social media
• Collaborate with the Digital Marketing team to ensure organic content can fuel paid social campaigns — advising on asset adaptation, messaging alignment, and creative optimization for performance needs
• Collaborate closely with brand team channel owners to align on messaging, creative, and timing for fully integrated campaigns
• Continuously analyse social and content performance to refine strategy, inform creative approaches, and uncover new growth opportunities
• Stay immersed in social trends, audience behaviour, competitor activity, and platform updates — proactively feeding strategic recommendations into the team
• Ensure all content maintains brand consistency, tone, and visual excellence, supporting brand elevation
• Identify and manage opportunities for community growth, UGC amplification, and influencer collaboration, in partnership with broader brand initiatives
• Provide strategic guidance, templates, and creative toolkits to support international teams managing local social media channels
• Exploration and integration of emerging AI tools (e.g. for ideation, content planning, visual prototyping, or copy assistance) to enhance workflow efficiency and spark creative innovation
• Be a mentor and strategic guide for the Junior Creative and Social Specialist — helping to grow creative thinking and executional excellence within the team

The Person

• A natural storyteller and strategic thinker — able to connect brand goals with social culture and audience needs
• Confident in content strategy, channel planning, and platform best practices
• Experienced in leading and mentoring junior team members across creative and social execution
• Highly collaborative, with excellent cross‑functional communication skills
• Data‑informed but creatively driven — balancing performance with brand storytelling
• A strong eye for content — able to confidently brief, guide, and review social‑first creative across visuals and copy
• Curious, inquisitive, proactive, and energised by the ever‑evolving digital landscape
• Highly organised, detail‑oriented, and comfortable managing multiple projects and timelines

The Benefits

• Product Allowance
• Hybrid and flexible working hours
• Summer Fridays (6 ½ days in July and August on Fridays)
• A day off for your Birthday
• 25 days holiday + Bank Holidays
• Work from anywhere for 2 weeks
• WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
• Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
• Career development allowance (Personal allowance to use on career development)
• Private health care and/or dental care (provided by AXA and DenPlan)
• Socials organised by Wellbeing and Feel Good group

Check out our careers page to learn more!