Social Media Executive

AO; Bolton; On-site; GBP 28,000 - 32,000; Full time

Benefits offered by this job

Onsite parking

Complimentary breakfast

In-house coffee shop

Job summary

AO is a UK-based electrical retailer renowned for trust and customer care. As our Social Media Executive, you’ll plan, create and deliver engaging content across AO’s social channels, working closely with the Social Media Manager to grow brand love.

You’ll film and edit videos for TikTok, Instagram Reels and YouTube, schedule posts for maximum reach, track trends, and collaborate with influencers and cross-functional teams to bring campaigns to life.

Qualifications

• Relevant degree in marketing or a related field, or at least 1 year of marketing experience.
• Experience creating static and video content for social platforms.
• Strong organizational skills and attention to detail.

Responsibilities

• Plan, create and deliver engaging content across AO's social channels.
• Create and film video content for platforms including TikTok, Instagram Reels and YouTube.
• Scheduling and publishing content to maximise reach and engagement.
• Monitoring social conversations and identifying trending topics and opportunities.
• Using social listening tools to understand audience behaviour and brand sentiment.
• Taking a test-and-learn approach to content creation and recommending improvements based on performance.
• Supporting weekly and monthly reporting, sharing insights and recommendations.
• Working with influencers and user-generated content (UGC) creators on campaigns.
• Collaborating with teams across the business to bring campaigns and ideas to life.

Skills

Creative

Proactive

Content creation

Analytical approach

Stakeholder management

Collaboration

Education

Relevant degree

Tools

Hootsuite

Canva

Job description

Job Overview

About The Role

If the idea of spending your day creating TikTok's, spotting emerging trends and finding new ways to connect with customers through Reels sounds right up your street, then you’re in the right place. At AO, our Social Media team live and breathe this stuff- and we’re looking for someone who’s just as passionate about bringing big ideas to life.

As our new Social Media Executive, you’ll play a key role in creating content that genuinely engages our followers and brings new customers into the AO world. Working closely with our Social Media Manager you’ll plan, create and deliver standout content that builds brand love and keeps people talking. You'll collaborate with teams across Brand Marketing, including PR, SEO, Sponsorship and Campaigns, ensuring our social activity supports wider business objectives and delivers meaningful results.

Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we’re together!

Here’s What You Can Expect To Be Doing

• Supporting the Social Media Team to plan and deliver engaging content across AO's social channels.
• Creating and filming video content for platforms including TikTok, Instagram Reels and YouTube.
• Scheduling and publishing content to maximise reach and engagement.
• Monitoring social conversations and identifying trending topics and opportunities.
• Using social listening tools to understand audience behaviour and brand sentiment.
• Taking a test-and-learn approach to content creation and recommending improvements based on performance.
• Supporting weekly and monthly reporting, sharing insights and recommendations.
• Working with influencers and user-generated content (UGC) creators on campaigns.
• Collaborating with teams across the business to bring campaigns and ideas to life.

A Few Things About You

• We're after someone who's creative, proactive and passionate about social media and digital content.
• Strong relationship-building skills and confidence working with a variety of stakeholders.
• Experience creating both static and video content for social platforms.
• Excellent organisational skills and strong attention to detail.
• A creative mindset with the confidence to bring new ideas to the table.
• An analytical approach and a desire to continually improve performance.
• Experience using scheduling and content creation tools such as Hootsuite and Canva.
• A relevant degree, or at least one year's marketing experience in a fast-paced environment, either in-house or agency-side.

A Bit About Us

We’re big on appliances and electricals, REALLY big. Washing machines, fridge freezers and TVs? They’re our bread and butter. Mobiles, Airwraps and Ring doorbells? Yep, those too. If it plugs in, powers up or makes life easier, AO probably has it.

But we’re more than that… For over 25 years, trust has been at the heart of everything we do, helping us become the UK’s most trusted electrical retailer. Our customers rate us 4.9 on Trustpilot from over ONE MILLION reviews and more 5-star ratings than any other UK electrical retailer, because they know they can rely on us and it’s the exact same for our AOers too.

We truly believe it’s more than just a job, we genuinely care about each other and our impact on making our customers lives easier, by helping them brilliantly. Everyone here knows how their role makes a difference. Our people are our superpower, so, when it comes to finding new AOers, we know it’s about more than just a CV, it’s about what makes you, YOU.

Our Benefits

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our in house coffee shop!

To see all our benefits and perks, visit our AO Benefits page.