PPC Executive

AO RETAIL LIMITED; Bolton; On-site; GBP 42,000 - 54,000; Full time

Benefits offered by this job

Health & wellbeing

Pension

25 days holidays + bank holidays

Employee discounts

On-site perks

Volunteer days

Job summary

AO is seeking a data-driven Senior PPC Executive to join our Bolton onsite team. You’ll manage high-profile PPC campaigns for our Mobile retail business, focusing on sales and efficiency, using Google Ads, Microsoft Ads, Looker Studio, and Excel to spot trends and drive improvements.

You’ll own keyword research, manage budgets, write RSA ad copy, and stay ahead of market trends through Auction Insights. Collaboration with analytics and senior stakeholders is key as we plan for events like Black

Qualifications

• Demonstrated experience running PPC campaigns across Google Ads and Microsoft Ads.
• Strong data analysis skills using Looker Studio and Excel.
• Proven ability to manage keywords, search terms, and negative keywords.

Responsibilities

• Set up and optimise PPC campaigns for the Mobile retail business to boost sales and efficiency.
• Analyse campaign data and generate insights to drive on-going improvements.
• Conduct keyword research, manage bidding, and control budgets for accuracy.
• Write compelling RSA ad copy and test new ideas to improve click-through and conversions.
• Monitor auctions and competitor trends to keep campaigns ahead.
• Collaborate with analytics team to present results to senior stakeholders and support major events like Black Friday.

Skills

PPC

Google Ads

Microsoft Ads

Looker Studio

Excel

Keyword research

Auction insights

RSA copywriting

Tools

SA360

Job description

Ready to make your mark in digital marketing? We're looking for a data-driven Senior PPC Executive to join our Mobile team and help us drive online sales to the next level. If you love getting hands‑on with Google Ads and Microsoft Ads, thrive on optimising campaigns, and want to see your work make a real difference, you'll fit right in at AO Our people are our superpower, and we're unstoppable when we're together! We want your ideas to flow, and what better way to make that happen than being based onsite in our Bolton office 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we're together.Here’s What You Can Expect To Be Doing

• Set up, manage, and optimise high-performing PPC campaigns for our Mobile retail business, focusing on sales volume and efficiency.
• Dive into campaign data using Google Ads Reports, Looker Studio, and Excel - spotting trends, sharing insights, and making sure we're always improving.
• Own keyword research, search term reviews, and negative keyword management. You'll keep a close eye on budgets to make every penny count.
• Write compelling ad copy for RSAs, test new ideas, and make sure our ads stand out for all the right reasons.
• Keep tabs on the competition and market trends, using Auction Insights to stay one step ahead.
• Work closely with our commercial analytics team to shape campaign strategies, present results to senior stakeholders, and help us smash key retail events like Black Friday and new product launches.
  Hands-on experience running PPC campaigns in Google Ads and Microsoft Ads. If you've used SA360 or other automated bidding platforms, even better!
• Confident with Excel-you know your way around data and can turn numbers into actions.
• Organised, proactive, and able to juggle multiple tasks with support from the team.
• A great communicator who can build relationships, share updates, and make data easy to understand.
• Eager to learn, adapt, and grow - you'll keep up with the latest PPC trends and always look for ways to improve
  We're big on appliances and electricals, REALLY big. Washing machines, fridge freezers and TVs? They're our bread and butter. Mobiles, Airwraps and Ring doorbells? Yep, those too. If it plugs in, powers up or makes life easier, AO probably has it.

But we're more than that…

For over 25 years, trust has been at the heart of everything we do, helping us become the UK's most trusted electrical retailer. Our customers rate us 4.9 on Trustpilot from nearly ONE MILLION reviews and more 5-star ratings than any other UK electrical retailer, because they know they can rely on us and it's the exact same for our AOers too. We truly believe it's more than just a job, we genuinely care about each other and our impact on making our customers lives easier, by helping them brilliantly. Everyone here knows how their role makes a difference. Our people are our superpower, so, when it comes to finding new AOers, we know it's about more than just a CV, it's about what makes you, YOU.

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you'll be rewarded inside and outside of work.

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP's, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised in house coffee shop!

Takes just 2 minutes to complete!AO is for everyone! We should all feel that we belong. That's why we are creating a welcoming and inclusive place to work. We're proud to be different. From how we look to the way we talk to our customers, we skip to the beat of our very own drum. We know that being different together is our superpower and we celebrate it because it makes us stronger, more creative, and better at what we do. We believe the people we employ should reflect the diversity of our customer base; that way, we can communicate in a way that recognises all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations. And that's why we're asking these questions. Making sure our recruitment process is inclusive is a key part of what we're doing at AO to encourage diversity as an employer. Read more How will we use the data? After we've collated the data, we'll look at the patterns to assess if we are inclusive at each stage. If it turns out that we aren't, then the data may help us identify where we can improve. The data collated won't have any impact on your application and is not shared with hiring managers or the recruitment team.