Social Media Content Creator

PURESEOUL • The Home of K-Beauty; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading K-Beauty brand in London is seeking a Social Media Content Creator who is passionate about K-Beauty culture and trends. Responsibilities include creating engaging videos for social media, collaborating with the marketing team, and tracking performance metrics. The ideal candidate has experience in content creation, strong copywriting skills, and is familiar with tools like CapCut and Canva. This full-time position offers opportunities for professional growth and development.

Benefits

20% employee discount

28 days holiday allowance

Casual dress code

Company Pension Scheme

Professional growth opportunities

Qualifications

• Previous experience in content creation for brands in beauty, fashion, or lifestyle.
• Strong copywriting skills adaptable across platforms.
• Obsessed with K-Beauty culture and trends.

Responsibilities

• Create engaging short-form videos showcasing products.
• Collaborate with marketing for content strategies and calendars.
• Track performance metrics and recommend improvements.

Skills

Content Creation

Video Editing

Social Media Strategy

Copywriting

Trend Analysis

Tools

CapCut

Canva

Job description

Overview

Position: Social Media Content Creator

Location: London Office (Holborn). In Office required, not a remote position

Schedule: Full time (Mon - Fri, 8 am to 4:30 pm)

Salary: Starting from £32,000 PA

PURESEOUL is the largest Korean cosmetic specialist in the UK. We work directly with some of Korea's top beauty brands to offer an extensive range of over 2000 skincare, makeup, hair and body products online and via our offline stores. Since 2019, we have been the go-to destination for UK K-Beauty enthusiasts online and offline, with 8K+ 5-star Trustpilot reviews!

The Role

As our Content Creator, you'll be the face and the voice of our short-form content, creating engaging, on-trend, and aesthetic videos that highlight our products and brand partners. You'll work closely with our marketing team to generate ideas, ride cultural trends, and grow PURESEOUL's digital presence.

Please note: This role is for candidates with previous in-house or agency experience. We're not currently considering freelance or UGC-only creators.

Key Responsibilities

• Brainstorming & Planning: Collaborate with the marketing team to develop creative concepts and content calendars.
• Trend Spotting: Stay ahead of TikTok and Instagram trends, challenges, sounds, and cultural moments in the K-Beauty space.
• Content Creation: Film high-quality lo-fi videos that inspire our audience for Reels, TikTok, and YouTube Shorts. You'll also be comfortable being on camera for employee-generated content pieces.
• Scripting & Storytelling: Write compelling captions and social copy that reflects our brand tone by crafting engaging narratives and scripts tailored to our community.
• Editing & Production: Independently edit and enhance videos (including adding effects, captions, and voiceovers).
• Analytics & Reporting: Track performance metrics, share insights, and recommend improvements to boost reach and engagement.

About You (Our Ideal Candidate)

• You're obsessed with K-Beauty, not just the products, but the culture, the trends, and the community.
• Confident and comfortable in front of the camera.
• TikTok and Instagram aren't just apps for you but they're your creative playground.
• You've created in-house content for brands before (ideally in beauty, fashion, or lifestyle) and know how to balance storytelling with aesthetic appeal.
• Skilled with tools like CapCut, Canva (or similar).
• Strong copywriting instincts; you can adapt tone and style across platforms with ease.
• Highly organised and reliable, with the time-management skills to plan ahead whilst juggling multiple projects at once.
• Thrive in fast-paced, collaborative environments.

Positive, proactive, and genuinely passionate about creating content that builds community, not just views.

Frequent Travel Expectations: Although the job is primarily based in Central London, candidates must have the flexibility for both international travel and on-site work commitments. Travel may be required regularly, overnight, and on short notice for industry events, client meetings, as well as potential extended periods working from our West London warehouse.

Team Collaboration & Flexibility: As part of a small and dynamic team, there will be occasional opportunities to assist with activities outside of core responsibilities, such as helping with store openings, supporting team events, or assisting with ad-hoc projects. While these tasks are optional, we really value a collaborative spirit and the willingness to step in and support each other when needed.

Perks & Benefits

• 20% employee discount across our online and offline stores
• Holiday allowance of 28 days pro rata
• Comfy and casual dress code
• Company Pension Scheme
• Opportunity for professional growth and development

Note: Due to the high volumes of applications that we receive, we are regrettably unable to personally reply to them all. Therefore, we will only contact successful applicants within a period of two weeks.