Shopper Marketing Lead - FMCG & Retail Growth

Suntory Beverage & Food GB&I; Uxbridge; On-site; GBP 55,000 - 75,000; Full time

Job summary

Suntory Beverage & Food GB&I is seeking a proactive Shopper Marketing Lead to craft and execute insight-based shopper strategies that drive brand and commercial growth at point of purchase.

You will manage relationships with key retailers, coordinate cross-functional teams, and oversee activations within a demanding commercial calendar. A strong analytical mindset and experience in FMCG marketing are essential to deliver ROI and maximize shopper impact.

Qualifications

• Degree or equivalent qualification.
• Solid knowledge of UK FMCG retail channels.
• Customer-facing experience in marketing or grocery sales.
• Strong commercial acumen including understanding of P&L and shopper spend impact.
• Ability to lead cross-functional teams and stakeholders.
• Strong presentation and data analysis skills.

Responsibilities

• Develop and own the insight-based shopper marketing strategy aligned with brand and commercial goals.
• Manage day-to-day relationships with key retail customers and internal stakeholders.
• Plan and flawlessly execute the Commercial Calendar activations in core retailers, including both brand-led and retailer-led initiatives.
• Manage and track significant shopper marketing budgets ensuring effective deployment and ROI.
• Oversee shopper marketing processes to optimize resource allocation and decision-making between brand and retailer-led executions.
• Manage promotional materials and POS inventory within warehousing facilities.
• Evaluate campaign effectiveness against brand and commercial metrics and share insights to drive continuous improvement.
• Engage and influence customers and internal teams through compelling presentations and data-driven insights.
• Balancing competing priorities between brand objectives and retailer requirements to maximize shopper impact.
• Managing multiple stakeholders across sales, marketing, and retail customers with differing expectations and timelines.
• Ensuring flawless execution of complex commercial calendar activations across multiple brands and retailers.
• Interpreting diverse data sources to generate actionable shopper insights and justify marketing investments.
• Adapting shopper marketing strategies in a fast-moving FMCG environment with evolving consumer behaviours and competitive pressures.
• Maintaining effective control and logistics of promotional materials and POS assets.

Skills

Degree educated

FMCG knowledge

Retail channels

Customer-facing experience

Marketing experience

P&L understanding

Shopper spend impact

Cross-functional leadership

Presentation skills

Data analysis skills

Education

Degree or equivalent

Job description

Suntory Beverage & Food GB&I is seeking a proactive Shopper Marketing Lead to craft and execute insight-based shopper strategies that drive brand and commercial growth at point of purchase.

You will manage relationships with key retailers, coordinate cross-functional teams, and oversee activations within a demanding commercial calendar. A strong analytical mindset and experience in FMCG marketing are essential to deliver ROI and maximize shopper impact.