Shopper Insights Manager

Suntory Beverage & Food; Greater London; On-site; GBP 60,000 - 85,000; Full time

Job summary

Suntory Beverage & Food is seeking a Senior Shopper Insight professional to lead the learning agenda across GB&I, translating behavioural data into actionable commercial guidance. The role focuses on turning complex shopper data into clear stories to influence channel planning, activation, and brand execution.

You will design and deliver shopper research programmes, manage external partners, and build unified shopper journey frameworks across physical and digital retail.

Qualifications

• Experience in shopper insight, category insight, or retailer/loyalty analytics within FMCG.
• Strong skills in turning complex shopper data into simple, actionable stories.
• Experience with loyalty data, missions studies, and shopper research methodologies.

Responsibilities

• Lead the shopper learning agenda across GB&I and translate insights into commercial implications.
• Design, commission and deliver shopper research programmes (quantitative, qualitative, loyalty data).
• Manage research partners ensuring robust methodology and high-quality fieldwork.
• Develop shopper journey frameworks across stores, eCommerce and quick commerce.
• Partner with Channel Strategy & Planning, Category Development and Brand teams to embed shopper insight.

Skills

Shopper insights

Data storytelling

Loyalty data

Qualitative methods

Quantitative methods

Cross-functional influence

Tools

EPOS

Job description

Who We Are

Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world's leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe

About your role

The purpose of this position is: Lead the shopper understanding agenda to enable brands and categories to win at the point of purchase by translating behavioural insight into commercial implications that influence channel planning, activation, customer conversations, and brand execution.

What You'll Do

Lead the development and execution of the shopper learning agenda across GB&I, understanding shopper missions, mindsets, triggers, and barriers across all channels and formats.
Design, commission, and deliver shopper research programmes including quantitative, qualitative, loyalty data, missions analysis, and digital shelf insights.
Manage research partners ensuring robust methodology, high-quality fieldwork, and compelling storytelling.
Leverage retailer loyalty datasets, EPOS, panel, and digital behaviour data to generate actionable shopper insights.
Develop and maintain shopper journey frameworks across physical stores, eCommerce, and quick commerce to identify opportunity gaps and bottlenecks.
Partner cross-functionally with Channel Strategy & Planning, Category Development, Brand teams, and Shopper Marketing to embed shopper insight into commercial and activation plans.
Provide shopper understanding that drives customer propositions and identifies white-space opportunities rooted in shopper behaviours.
Deliver clear and compelling insight stories to senior stakeholders and embed shopper insight into business rhythms.
Uplift organisational capability in shopper behaviour understanding through frameworks, training, and tools.

Integrating diverse data sources (loyalty, EPOS, missions, qualitative and quantitative research) into a coherent and actionable narrative.
Balancing long-term structural shopper insight work with rapid in-year commercial needs and decision-making.
Translating complex behavioural insights into clear, actionable commercial guidance.
Managing ambiguity and variation across multiple channels, shopper segments, and customer environments.
Ensuring alignment and clear role boundaries with Consumer Insight teams to avoid duplication.

What's in it for you

Joining Suntory isn't just about taking on a role, it's about embarking on a career journey. You have the opportunity to work with talented, inspiring and authentic leaders and have the freedom to dream big and go for it (Yatte Minahare). At Suntory you'll find a supportive work environment that values work life balance and that will help you realise your full potential and grow for good. Our People and Culture team are a team that genuinely care about creating a great experience for our employees and we would love you to be part of it.

What You need to be successful

Essential

Experience in shopper insight, category insight, or retailer/loyalty analytics within FMCG.
Strong skills in turning complex shopper data into simple, actionable stories.
Experience with loyalty data, missions studies, and shopper research methodologies.
Confident in qualitative and quantitative insight commissioning and interpretation.
Skilled communicator with ability to influence cross-functional teams.
Highly analytical with strong commercial understanding and behavioural curiosity.
Ability to manage multiple projects simultaneously and deliver high-quality outputs.

Desirable

Familiarity with retail environments across multiple channels.
Experience in shopper marketing or category management roles.
Knowledge of advanced shopper research methods such as eye tracking or mobile in-store surveys.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, disability, neurodiversity, or differing abilities, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.