Shopper Activation Manager – FMCG & Retail Growth

Sofina Foods Europe; Leeds; Presencial; GBP 55.000 - 85.000; Jornada completa

Descripción de la vacante

Sofina Foods Europe is seeking a Shopper Marketing Manager to shape how shoppers interact with our UK brands. You will partner with Brand, Category and Commercial teams to deliver insight-led activation plans across grocery and convenience channels, including retail media, in-store campaigns, digital activation and e-commerce.

You’ll own retailer activation plans, strengthen customer partnerships and drive category growth in a fast-paced FMCG environment, leading multi-channel campaigns and

Formación

• Experience in Shopper/Customer/Trade Marketing within FMCG.
• Proven ability to develop and deliver multi-channel shopper activation campaigns.
• Strong knowledge of UK grocery and convenience retail channels.
• Experience using shopper/market insights tools (Nielsen, Kantar) and translating insights into activations.

Responsabilidades

• Develop annual shopper marketing plans aligned to brand strategies and retailer priorities.
• Identify opportunities from shopper, retailer and market insights to drive conversion and category growth.
• Build relationships with retailer marketing teams to support joint initiatives.
• Deliver customer-specific campaigns across retail media, digital channels, POS and in-store activity.
• Coordinate agency partners to create impactful shopper campaigns and materials.
• Support optimisation of retailer e-commerce platforms, including product content and search visibility.
• Oversee campaign implementation, artwork approvals and production timelines.
• Monitor trends to identify emerging opportunities and measure ROI.

Conocimientos

Shopper Marketing

Customer Marketing

Trade Marketing

UK grocery channels

Multi-channel campaigns

Nielsen / Kantar

Educación

Degree in Marketing or Business

CIM qualification or in progress

Herramientas

Nielsen

Kantar

Descripción del empleo

Sofina Foods Europe is seeking a Shopper Marketing Manager to shape how shoppers interact with our UK brands. You will partner with Brand, Category and Commercial teams to deliver insight-led activation plans across grocery and convenience channels, including retail media, in-store campaigns, digital activation and e-commerce.

You’ll own retailer activation plans, strengthen customer partnerships and drive category growth in a fast-paced FMCG environment, leading multi-channel campaigns and