UK Shopper Marketing Lead — FMCG & Retail Growth

Suntory Holdings Limited; Uxbridge; On-site; GBP 45,000 - 65,000; Full time

Job summary

Suntory is seeking a dynamic Shopper Marketing Lead to create and execute insight-based strategies aligning with brand and commercial goals. You will manage key retail relationships, plan activations, and drive ROI across multiple brands and retailers.

The role requires a strong UK FMCG understanding, P&L awareness, and excellent presentation and data-analytic skills to influence internal teams and customers.

Qualifications

• Degree educated or equivalent.
• Excellent understanding of UK FMCG market and all retail channels.
• Customer-facing experience within marketing or sales in grocery.
• Strong commercial acumen including understanding of P&L and shopper spend impact.
• Ability to lead and influence cross-functional teams and customers.
• Strong presentation, communication, and data analysis skills.
• Previous shopper or brand marketing experience.
• Experience managing agencies on campaigns and creative development.
• Experience in soft drinks category.
• Brand marketing and/or direct sales/channel management experience within FMCG.
• Experience scaling fast-growing brands.

Responsibilities

• Develop and own the insight-based shopper marketing strategy aligned with brand and commercial goals.
• Manage day-to-day relationships with key retail customers and internal stakeholders.
• Plan and execute Commercial Calendar activations in core retailers with brand-led and retailer-led initiatives.
• Manage shopper marketing budgets, ensuring deployment and ROI.
• Oversee shopper marketing processes to optimize resource allocation and decision-making.
• Manage promotional materials and POS inventory within warehousing facilities.
• Evaluate campaign effectiveness against brand and commercial metrics and share insights.
• Present data-driven insights to influence customers and internal teams.
• Balance priorities between brand objectives and retailer requirements to maximize impact.
• Coordinate across sales, marketing, and retail customers with different timelines.
• Ensure flawless execution of complex calendar activations across multiple brands and retailers.
• Interpret diverse data sources to generate actionable shopper insights and justify investments.
• Adapt shopper marketing strategies in a fast-moving FMCG environment.

Skills

UK FMCG market knowledge

Grocery marketing experience

Strong commercial acumen (P&L)

Cross-functional leadership

Presentation & data analysis

Stakeholder management

Retail & shopper activation experience

Agency management for campaigns

Brand marketing in FMCG

Scaling fast-growing brands

Education

Degree educated or equivalent

Job description

Suntory is seeking a dynamic Shopper Marketing Lead to create and execute insight-based strategies aligning with brand and commercial goals. You will manage key retail relationships, plan activations, and drive ROI across multiple brands and retailers.

The role requires a strong UK FMCG understanding, P&L awareness, and excellent presentation and data-analytic skills to influence internal teams and customers.