Shopper Marketing Manager

Suntory; Uxbridge; On-site; GBP 45,000 - 65,000; Full time

Job summary

Suntory is seeking a dynamic Shopper Marketing Lead to create and execute insight-based strategies aligning with brand and commercial goals. You will manage key retail relationships, plan activations, and drive ROI across multiple brands and retailers.

The role requires a strong UK FMCG understanding, P&L awareness, and excellent presentation and data-analytic skills to influence internal teams and customers.

Qualifications

• Degree educated or equivalent.
• Excellent understanding of UK FMCG market and all retail channels.
• Customer-facing experience within marketing or sales in grocery.
• Strong commercial acumen including understanding of P&L and shopper spend impact.
• Ability to lead and influence cross-functional teams and customers.
• Strong presentation, communication, and data analysis skills.
• Previous shopper or brand marketing experience.
• Experience managing agencies on campaigns and creative development.
• Experience in soft drinks category.
• Brand marketing and/or direct sales/channel management experience within FMCG.
• Experience scaling fast-growing brands.

Responsibilities

• Develop and own the insight-based shopper marketing strategy aligned with brand and commercial goals.
• Manage day-to-day relationships with key retail customers and internal stakeholders.
• Plan and execute Commercial Calendar activations in core retailers with brand-led and retailer-led initiatives.
• Manage shopper marketing budgets, ensuring deployment and ROI.
• Oversee shopper marketing processes to optimize resource allocation and decision-making.
• Manage promotional materials and POS inventory within warehousing facilities.
• Evaluate campaign effectiveness against brand and commercial metrics and share insights.
• Present data-driven insights to influence customers and internal teams.
• Balance priorities between brand objectives and retailer requirements to maximize impact.
• Coordinate across sales, marketing, and retail customers with different timelines.
• Ensure flawless execution of complex calendar activations across multiple brands and retailers.
• Interpret diverse data sources to generate actionable shopper insights and justify investments.
• Adapt shopper marketing strategies in a fast-moving FMCG environment.

Skills

UK FMCG market knowledge

Grocery marketing experience

Strong commercial acumen (P&L)

Cross-functional leadership

Presentation & data analysis

Stakeholder management

Retail & shopper activation experience

Agency management for campaigns

Brand marketing in FMCG

Scaling fast-growing brands

Education

Degree educated or equivalent

Job description

Who We Are

Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe

About your role

The purpose of this position is to create and execute an insight-based shopper marketing strategy that delivers against brand and commercial objectives, ensuring SBF GB&I brands are front of mind at point of purchase and driving growth through strong retailer relationships and effective shopper marketing activations.

What You'll Do

• Develop and own the insight-based shopper marketing strategy aligned with brand and commercial goals.
• Manage day-to-day relationships with key retail customers and internal stakeholders including Sales Business Units and Brand Teams.
• Plan and flawlessly execute the Commercial Calendar activations in core retailers, including both brand-led and retailer-led initiatives.
• Manage and track significant shopper marketing budgets ensuring effective deployment and ROI.
• Oversee shopper marketing processes to optimize resource allocation and decision-making between brand and retailer-led executions.
• Manage promotional materials and POS inventory within warehousing facilities.
• Evaluate campaign effectiveness against brand and commercial metrics and share insights to drive continuous improvement.
• Engage and influence customers and internal teams through compelling presentations and data-driven insights.
• Balancing competing priorities between brand objectives and retailer requirements to maximize shopper impact.
• Managing multiple stakeholders across sales, marketing, and retail customers with differing expectations and timelines.
• Ensuring flawless execution of complex commercial calendar activations across multiple brands and retailers.
• Interpreting diverse data sources to generate actionable shopper insights and justify marketing investments.
• Adapting shopper marketing strategies in a fast-moving FMCG environment with evolving consumer behaviours and competitive pressures.
• Maintaining effective control and logistics of promotional materials and POS assets.

What's in it for you

Joining Suntory isn't just about taking on a role, it’s about embarking on a career journey. You have the opportunity to work with talented, inspiring and authentic leaders and have the freedom to dream big and go for it (Yatte Minahare). At Suntory you’ll find a supportive work environment that values work life balance and that will help you realise your full potential and grow for good. Our People and Culture team are a team that genuinely care about creating a great experience for our employees and we would love you to be part of it.

What You need to be successful

• Degree educated or equivalent
• Excellent understanding of UK FMCG market and all retail channels
• Customer-facing experience within marketing or sales in grocery
• Strong commercial acumen including understanding of P&L and shopper spend impact
• Ability to lead and influence cross-functional teams and customers
• Strong presentation, communication, and data analysis skills

• Previous shopper or brand marketing experience
• Experience managing agencies on campaigns and creative development
• Experience in soft drinks category
• Brand marketing and/or direct sales/channel management experience within FMCG
• Experience scaling fast-growing brands

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, disability, neurodiversity, or differing abilities, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.