Shopper Marketing Leader - FMCG Growth & Activation

JDE Peet's; Maidenhead; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

JDE Peet's is seeking a Shopper Marketing Manager in the UK to lead insight-led shopper marketing strategies across key grocery customers. You will translate brand ambitions and shopper insights into activation plans that drive category growth and commercial success.

The role sits at the heart of the business, collaborating with Sales, Brand, Category and external partners to create best-in-class shopper experiences in-store and online, while managing budgets and delivering measurable ROI.

Qualifications

• Experience in Shopper Marketing and related FMCG functions.
• Proven success delivering retailer activation plans.
• Experience with UK grocery retailers.
• Strong understanding of retail media and omnichannel activation.
• Excellent stakeholder management and influencing capabilities.
• Strong commercial acumen and budget management.
• Ability to analyse performance data and translate insights.
• Excellent communication and storytelling skills.
• Proactive with ability to manage multiple priorities in fast-paced environments.

Responsibilities

• Lead shopper marketing activation plans across priority grocery customers.
• Develop customer-specific plans aligning brand strategy with retailer objectives.
• Deliver retail media, omnichannel activation, in-store execution and campaigns.
• Collaborate with Sales, Brand, Category and Revenue Growth Management teams on integrated plans.
• Partner with retailer media teams to build partnerships and growth opportunities.
• Lead activation planning for launches, seasonal campaigns and priorities.
• Manage agency partners for exceptional execution and continuous improvement.
• Evaluate campaign effectiveness, ROI and sales performance to drive future activity.
• Manage activation budgets, forecasting and investment tracking.
• Champions shopper-centric thinking across the organisation.
• Lead annual customer planning events and cross-functional workshops.
• Coach and support junior team members.

Skills

Shopper Marketing

FMCG

Retail activation

Stakeholder mgmt

Budget management

Data analysis

Communication skills

Multi-priority management

AI tools

Job description

JDE Peet's is seeking a Shopper Marketing Manager in the UK to lead insight-led shopper marketing strategies across key grocery customers. You will translate brand ambitions and shopper insights into activation plans that drive category growth and commercial success.

The role sits at the heart of the business, collaborating with Sales, Brand, Category and external partners to create best-in-class shopper experiences in-store and online, while managing budgets and delivering measurable ROI.