Shopper Marketing Manager

Michael Page; Ellesmere Port; On-site; GBP 45,000 - 65,000; Full time

Job summary

Michael Page are recruiting a Shopper Marketing Manager for a fast-growing FMCG business based in Merseyside. You will develop and deliver retail-focused marketing campaigns to drive brand visibility, shopper engagement and sales growth, working closely with retailers, sales teams and brand stakeholders to bring campaigns to life in-store and online.

The role requires a strong marketing background with shopper marketing experience, collaboration with internal and external partners, budget

Qualifications

• Strong marketing background with shopper marketing experience.
• Proven track record delivering shopper marketing campaigns.
• Excellent collaboration and communication with internal teams and partners.
• Analytical skills to interpret data and drive decisions.
• Experience managing budgets and delivering cost-effective campaigns.
• Understanding of consumer behaviour and retail trends.

Responsibilities

• Develop and implement shopper marketing strategies to boost sales.
• Collaborate with internal teams and external stakeholders to execute in-store campaigns.
• Analyze shopper behaviours to identify trends and opportunities for targeted marketing efforts.
• Manage budgets and ensure campaigns are delivered within financial constraints.
• Monitor and evaluate the effectiveness of marketing activities, providing actionable insights.
• Build strong relationships with retail partners and suppliers to maximise promotional opportunities.
• Ensure alignment of campaigns with overall brand strategy and guidelines.
• Provide regular updates and reports to key stakeholders on campaign performance.

Skills

Marketing

Shopper marketing

Budgets

Collaboration

Analytics

Consumer insights

Education

Marketing degree

Job description

Our client is looking for a Shopper Marketing Manager to develop and delivery retail-focused marketing campaigns that drive brand visibility, shopper engagement, and sales growth. Working closely with retailers, sales teams, and brand stakeholders, you'll create impactful activations that bring brands to life in-store and online.

a fast-growing FMCG business with a portfolio of well-known brands, committed to innovation and delivering exceptional shopper experiences across multiple retail channels, based in Merseyside.

Description

• Develop and implement shopper marketing strategies to enhance customer engagement and boost sales.
• Collaborate with internal teams and external stakeholders to execute in-store marketing campaigns.
• Analyse shopper behaviours to identify trends and opportunities for targeted marketing efforts.
• Manage budgets and ensure campaigns are delivered within financial constraints.
• Monitor and evaluate the effectiveness of marketing activities, providing actionable insights.
• Build strong relationships with retail partners and suppliers to maximise promotional opportunities.
• Ensure alignment of campaigns with overall brand strategy and guidelines.
• Provide regular updates and reports to key stakeholders on campaign performance.

Profile

• A strong background in marketing, ideally within the business services sector.
• Proven experience in developing and delivering shopper marketing strategies and campaigns.
• Excellent collaboration and communication skills for working with internal teams and external partners.
• Analytical skills to interpret data and drive informed marketing decisions.
• Experience managing budgets and ensuring cost-effective campaign delivery.
• An understanding of consumer behaviour and retail marketing trends.

Job Offer

• Competitive salary dependent on the level of experience.
• Permanent role based in Merseyside.
• Opportunity to work in the FMCG industry.

People are at the heart of Michael Page.

We are committed to creating an inclusive environment.

As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences.

If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best