Shopper Marketing Manager

Church & Dwight Co., Inc.; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Pension matched up to 9%

Discretionary annual bonus

Health cash plan

24 days annual leave

Job summary

Church & Dwight Co., Inc. seeks a UK Shopper Marketing professional to shape and deliver our retailer activation plans from London. You will translate brand and commercial goals into evidence-based campaigns across retail and eCommerce, using data to drive ROI and performance.

You will partner with Sales, Marketing, and agencies to ensure flawless execution, robust budgeting, and impactful shopper experiences. A strong analytical mindset and advanced Excel/PowerPoint skills are essential.

Qualifications

• Proven experience within FMCG, ideally in Shopper Marketing, Customer Marketing, Trade Marketing or a similar commercial role.
• Strong commercial acumen with a good understanding of NSV, margin, ROI and promotional effectiveness.
• Experience developing and executing successful shopper and customer marketing plans.
• Proven ability to manage significant budgets and evaluate investment performance.
• Strong analytical and numerical skills, with experience turning shopper, customer and retailer data into actionable insights.
• Advanced Excel and PowerPoint skills, with confidence presenting recommendations to senior stakeholders.
• Knowledge of Nielsen, Kantar and other relevant insight tools.
• Strong understanding of the UK retail landscape, shopper behaviour and customer dynamics.
• Excellent communication, influencing and stakeholder management skills.
• Experience working collaboratively with cross-functional teams, agencies and external partners.
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• A commercially curious, shopper-focused mindset with the confidence to challenge, innovate and drive continuous improvement.
• Highly organised, proactive and accountable, with a positive and solution-focused approach.

Responsibilities

• Develop and deliver the UK Shopper Marketing strategy, turning brand and commercial objectives into impactful shopper activation plans.
• Manage a significant shopper marketing budget, ensuring investment is targeted, measurable and delivers strong commercial returns.
• Lead customer-specific activation programmes across retail and eCommerce channels, including promotions, launches, seasonal campaigns and in-store activity.
• Use shopper, category and customer data to identify opportunities, evaluate performance and optimise ROI.
• Partner with Sales, Marketing, Category Management and external agencies to create best-in-class shopper experiences.
• Drive excellent execution across all customer touchpoints, ensuring activity is delivered on time, within budget and to a high standard.
• Act as the UK shopper marketing expert, influencing business decisions through insight, data and a deep understanding of shopper behaviour.

Skills

FMCG experience

Shopper Marketing

Budget management

Data analysis

Advanced Excel

PowerPoint

Stakeholder management

Tools

Nielsen

Kantar

Job description

A collective energy and ambition. A place where you can make a real difference. We're a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries. United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Key Responsibilities Include:

• Develop and deliver the UK Shopper Marketing strategy, turning brand and commercial objectives into impactful shopper activation plans.
• Manage a significant shopper marketing budget, ensuring investment is targeted, measurable and delivers strong commercial returns.
• ead customer-specific activation programmes across retail and eCommerce channels, including promotions, launches, seasonal campaigns and in-store activity.
• Use shopper, category and customer data to identify opportunities, evaluate performance and optimise ROI.
• Partner with Sales, Marketing, Category Management and external agencies to create best-in-class shopper experiences.
• Drive excellent execution across all customer touchpoints, ensuring activity is delivered on time, within budget and to a high standard.
• Act as the UK shopper marketing expert, influencing business decisions through insight, data and a deep understanding of shopper behaviour.

What we are looking for

• Proven experience within FMCG, ideally in Shopper Marketing, Customer Marketing, Trade Marketing or a similar commercial role.
• Strong commercial acumen with a good understanding of NSV, margin, ROI and promotional effectiveness.
• Experience developing and executing successful shopper and customer marketing plans.
• Proven ability to manage significant budgets and evaluate investment performance.
• Strong analytical and numerical skills, with experience turning shopper, customer and retailer data into actionable insights.
• Advanced Excel and PowerPoint skills, with confidence presenting recommendations to senior stakeholders.
• Knowledge of Nielsen, Kantar and other relevant insight tools.
• Strong understanding of the UK retail landscape, shopper behaviour and customer dynamics.
• Excellent communication, influencing and stakeholder management skills.
• Experience working collaboratively with cross-functional teams, agencies and external partners.
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• A commercially curious, shopper-focused mindset with the confidence to challenge, innovate and drive continuous improvement.
• Highly organised, proactive and accountable, with a positive and solution-focused approach.

Why Join Us?

This is an exciting opportunity to make a significant impact in a growing FMCG business. You'll have the chance to influence how we invest, shape shopper experiences across major UK retailers and work with some of our biggest brands to drive measurable business growth.

This role is based at our site based in our London Office, Close to Euston and St Pancras Station. Working hours are 37 per week: Monday - Thursday 9-5pm and Friday 9-4.30pm.

• 24 days annual leave
• a pension matched up to 9%
• discretionary annual bonus
• membership of a health cash plan

For more information on our company, our brands and our culture visit us at http://www.churchdwight.co.uk/

Church & Dwight is a world-leader in household and personal care products. Our global brands include ARM & HAMMER®, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li'l Critters, Water Pik and FLAWLESS®.