Shopper Marketing Manager

Mackenzie Jones; Peterborough; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading recruitment agency is seeking a Shopper Marketing Manager in Peterborough. This role requires a strong understanding of marketing and the UK grocery retail landscape. You will develop shopper activation strategies and collaborate with multiple teams to drive key business outcomes. Ideal candidates should possess excellent communication skills and a proactive nature. The position offers hybrid working with a focus on diversity and inclusion.

Qualifications

• Strong understanding of the UK grocery retail landscape.
• Ability to build relationships quickly.
• Desire to learn and develop.
• Collaborative, adaptable team player.

Responsibilities

• Collaborate with Marketing to ensure brand objectives.
• Translate shopper insights into strategies.
• Lead end-to-end shopper activations.
• Develop tailored marketing plans for key retailers.
• Ensure activations meet agreed objectives.
• Support sales with customer activation plans.
• Build retailer relationships to track trends.
• Use data to measure ROI and optimize performance.
• Contribute to category development.

Skills

Understanding of the marketing mix

Excellent communication skills

Influencing skills

Proactive self-starter

Collaborative team player

Job description

Shopper Marketing Manager ***Global FMCG Category Leader***

Location: Near Peterborough – Hybrid working (2 days per week in the office)

As Shopper Marketing Manager, you will champion the shopper perspective across the organisation. Using category insights and shopper behaviour data, you’ll create compelling activation strategies across a wide range of retail touchpoints from in-store experiences to digital commerce platforms.

Your work will enhance visibility, drive conversion, and build loyalty by connecting brand strategy with impactful in-market execution. Through close collaboration with category, marketing, sales, and external retailer and agency partners, you’ll deliver bold, commercially driven shopper campaigns that influence behaviour and achieve key business KPIs.

Key Responsibilities:

• Collaborate with Marketing to ensure Shopper Marketing activity supports brand objectives.
• Translate shopper insights and data into effective strategies, creative ideas, and execution plans.
• Lead end-to-end shopper activations, from planning and Stage & Gate through to delivery and evaluation.
• Develop and deliver tailored Shopper and Joint Customer Marketing plans for key retailers to drive category growth and KPIs.
• Act as the internal voice of the shopper, ensuring all activations meet agreed objectives.
• Support Sales and Category teams with bespoke customer activation plans, including seasonal in-store activity.
• Build strong retailer and agency relationships to stay ahead of shopper trends and retail innovation.
• Use Nielsen and EPOS data to measure ROI and optimise promotional performance.
• Contribute to future-facing category and fixture development alongside Customer Engagement and Category teams.

What experience you will bring

• Strong understanding of the marketing mix and UK grocery retail landscape is essential.
• Excellent communication and influencing skills, with the ability to build relationships quickly.
• Proactive self‑starter with a strong desire to learn and develop.
• Collaborative, adaptable team player.

People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that allows everyone to be their authentic self.

While we would love to reply to all applicants, due to high application volumes, if you do not hear back within 14 days, unfortunately, the role won’t be progressing. The position may be in the process of closing, so it could be a matter of timing. But no worries! There will be more opportunities. Follow us at Mackenzie Jones Recruitment to stay updated on new openings.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Food and Beverage Manufacturing

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Base pay range

Direct message the job poster from Mackenzie Jones

This range is provided by Mackenzie Jones. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.