Shopper Marketing Executive

Lime Talent; Greater London; On-site; GBP 32,000 - 52,000; Full time

Job summary

Lime Talent is seeking a commercially minded Shopper Marketing professional to own the development and delivery of shopper activity across key retail customers and channels. You will collaborate with sales, brand and category teams to translate priorities into effective shopper activation, ensuring campaigns meet high standards and align with brand and commercial goals.

The role combines shopper marketing, customer activation, project management and performance analysis, offering ownership and

Qualifications

• Experience in FMCG, retail or consumer goods.
• Understanding of brand activation across retail/ecommerce channels.
• Strong project management and stakeholder skills.
• Commercial, data-driven decision making.

Responsibilities

• Develop and deliver shopper marketing plans across key customers and retail channels.
• Translate brand and commercial priorities into shopper activation.
• Work with sales, category and brand teams to deliver integrated plans.
• Lead planning and execution of promotional campaigns and launches.
• Build relationships with internal stakeholders, customers and agencies.
• Use data to identify opportunities and improve activity.
• Evaluate campaigns and optimize ROI.
• Manage budgets, timelines and multiple projects.
• Support improvements to in-store and online shopper execution.
• Contribute to shopper marketing best practice.

Skills

FMCG experience

Project management

Stakeholder management

Data-driven decisions

Campaign activation

Budget management

Retail/ecommerce activation

Job description

Our client is a well-established organisation operating within the consumer sector, with a broad customer base and a strong presence across multiple channels.

This is an opportunity to join a collaborative marketing team within a fast-paced business, supporting the development and delivery of shopper activity across a range of customers and channels.

The Role

We are looking for a commercially minded Shopper Marketing candidate to take ownership of the development and delivery of shopper marketing activity across a range of retail customers and channels.

You will work closely with sales, brand and category teams to turn strategic priorities into effective shopper activation, ensuring campaigns are delivered to a high standard and support both brand and commercial objectives.

The role combines shopper marketing, customer activation, project management and performance analysis, making it well suited to someone who is ready to take on greater ownership and visibility within a large consumer organisation.

Key Responsibilities

• Develop and deliver shopper marketing plans across key customers and retail channels.
• Translate brand and commercial priorities into relevant and compelling shopper activation.
• Work closely with sales, category and brand teams to deliver integrated customer plans.
• Lead the planning and execution of promotional campaigns, product launches and customer initiatives.
• Build productive relationships with internal stakeholders, customers and external agency partners.
• Use shopper, customer and performance data to identify opportunities and improve future activity.
• Evaluate campaign performance and make recommendations to improve effectiveness and return on investment.
• Manage budgets, timelines and multiple projects across a busy commercial and marketing calendar.
• Support improvements to in-store and online shopper execution.
• Contribute to the development of shopper marketing best practice across the wider team.

About You

• Experience within FMCG, retail or a broader consumer goods environment.
• A good understanding of how brands are activated across retail and ecommerce channels.
• Strong project management skills, with experience managing multiple campaigns and stakeholders.
• Commercial awareness, with the ability to use shopper, customer and performance data to support decision-making.
• Confident stakeholder management skills and the ability to work effectively across Sales, Brand, Category and other commercial teams.
• Experience working with agencies or external partners would be beneficial.
• A proactive, organised and hands-on approach, with the confidence to take ownership of projects.

**Applications for this opportunity will close on 25th September. Candidates who are successful at the application stage will be contacted during the week commencing 28th September.**

Lime Talent is acting as an employment agency in relation to this vacancy.

Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to www.limetalentgroup.com

By making an application to Lime Talent you confirm that you have read and agree to our privacy policy which can be found at https://www.limetalentgroup.com/privacy-and-data-policies