Shopper Marketing Executive

ARLA; Broughton; On-site; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Competitive salary

26 days holiday + bank holidays

Matched pension contributions up to 6%

Life assurance

Flexible benefits

Job summary

Arla Foods invites applications for a Shopper Marketing Executive to join our UK commercial team. You will develop and deliver shopper marketing initiatives to grow category performance, engage shoppers and strengthen retailer partnerships across multiple channels.

With 1–3 years in FMCG marketing, you will analyse shopper behaviour, plan activations, and support launches with strong collaboration across Brand, Category and Sales teams.

Qualifications

• 1–3 years in Shopper/Trade/Customer/Brand/Category Marketing in FMCG.
• Strong organisational, communication and analytical skills.
• Experience with retailer activations, product launches, POS campaigns is advantageous.
• Proactive team player able to work with many stakeholders.

Responsibilities

• Deliver shopper marketing plans across branded and own-label portfolios, including e-commerce activations.
• Support new product launches through shopper insight, activation planning and execution.
• Create retailer selling stories and activation materials for commercial teams.
• Deliver in-store activities including sampling, POS campaigns, competitions and activations.
• Measure campaign performance and ROI to improve future plans.

Skills

Shopper Marketing

Trade Marketing

Customer Marketing

Brand Marketing

Category Marketing

Job description

Introduction

Do you want to develop your career within a global FMCG business and help shape how shoppers engage with some of the UKs most recognised dairy brands? This is an exciting opportunity for an ambitious shopper marketing or commercial professional to join Arlas UK commercial team. Working closely with Brand, Category, and Sales functions, youll help deliver engaging shopper activations, support product launches, and drive customer growth across multiple retail channels.

How you will make an impact

As a Shopper Marketing Executive, you will be responsible for developing and delivering shopper marketing initiatives that support category growth, improve shopper engagement and create stronger customer partnerships.

Key responsibilities

• Deliver shopper marketing plans across branded and own-label portfolios, including e-commerce activations.
• Support new product launches through shopper insight, activation planning and execution.
• Create compelling retailer selling stories and activation materials to support commercial teams.
• Deliver engaging in-store activities including sampling, POS campaigns, competitions and promotional activations.
• Measure campaign performance and ROI, using insights to continuously improve future shopper marketing plans.

What will make you successful

You'll ideally bring 1 to 3 years' experience within Shopper Marketing, Trade Marketing, Customer Marketing, Brand Marketing, Category Marketing or a similar FMCG commercial discipline. With strong organisational, communication and analytical skills, you'll be confident using data and insights to understand shopper behaviour and support commercial decision-making. Experience supporting retailer activations, product launches, POS campaigns or customer marketing initiatives would be advantageous. Youll be a proactive and curious team player who enjoys building relationships with a wide range of stakeholders and thrives in a fast paced FMCG environment.

What do we offer

• Youll enjoy a competitive salary
• 26 days of holiday plus bank holidays
• matched pension contributions up to 6%
• life assurance
• flexible benefits

Would you like to join us? Please contact Olivia Pine, Talent Acquisition Partner at Arla Foods.

The closing date for this position is 24th September 2026.