Shopper Marketing Lead: Activation & Growth

Lime Talent; Greater London; On-site; GBP 32,000 - 52,000; Full time

Job summary

Lime Talent is seeking a commercially minded Shopper Marketing professional to own the development and delivery of shopper activity across key retail customers and channels. You will collaborate with sales, brand and category teams to translate priorities into effective shopper activation, ensuring campaigns meet high standards and align with brand and commercial goals.

The role combines shopper marketing, customer activation, project management and performance analysis, offering ownership and

Qualifications

• Experience in FMCG, retail or consumer goods.
• Understanding of brand activation across retail/ecommerce channels.
• Strong project management and stakeholder skills.
• Commercial, data-driven decision making.

Responsibilities

• Develop and deliver shopper marketing plans across key customers and retail channels.
• Translate brand and commercial priorities into shopper activation.
• Work with sales, category and brand teams to deliver integrated plans.
• Lead planning and execution of promotional campaigns and launches.
• Build relationships with internal stakeholders, customers and agencies.
• Use data to identify opportunities and improve activity.
• Evaluate campaigns and optimize ROI.
• Manage budgets, timelines and multiple projects.
• Support improvements to in-store and online shopper execution.
• Contribute to shopper marketing best practice.

Skills

FMCG experience

Project management

Stakeholder management

Data-driven decisions

Campaign activation

Budget management

Retail/ecommerce activation

Job description

Lime Talent is seeking a commercially minded Shopper Marketing professional to own the development and delivery of shopper activity across key retail customers and channels. You will collaborate with sales, brand and category teams to translate priorities into effective shopper activation, ensuring campaigns meet high standards and align with brand and commercial goals.

The role combines shopper marketing, customer activation, project management and performance analysis, offering ownership and