Shopper Marketing Executive

Hain Daniels Group; England; Hybrid; GBP 30,000 - 42,000; Full time

Job summary

Hain Celestial is seeking a Shopper Marketing Executive to drive growth across our beloved brands from a home-based location in England, with travel to customers and sites across the UK. You will build and deliver shopper plans, work with Customer Managers and cross-functional teams, and help bring products into more baskets and stronger in-store and online presence.

You will need strong communication, storytelling, and Excel-driven data skills to analyse performance, track budgets, and inform

Qualifications

• Experience in a commercial role within FMCG.
• Strong communication and storytelling skills.
• Ability to analyse data and extract insights to drive plans.
• Excellent Excel skills for data handling and reporting.
• Proven ability to manage multiple projects and priorities.
• Collaborative mindset with internal and external stakeholders.

Responsibilities

• Develop and deliver shopper marketing plans with key retail customers.
• Collaborate with Customer Managers and cross-functional teams to execute campaigns.
• Analyze campaign performance and shopper insights to inform future plans.
• Own and manage shopper marketing budgets and track spend.
• Champion the voice of the customer and shopper across the business.
• Support new product launches and brand activations with compelling sell-in materials.

Skills

Communication

Storytelling

Data analysis

Excel

Project management

Collaboration

Tools

Excel

Job description

Advert:

Shopper Marketing Executive

Location: Home-Based, England (With travel to customers & sites)

We’re looking for a Shopper Marketing Executive to join our team and help drive growth across our portfolio of much-loved brands.

At Hain Celestial, we’re proud to be the company behind many household-name brands, including Linda McCartney’s, Hartley’s, Robertson’s, SunPat, Ella’s Kitchen, Yorkshire Provender, Cully & Sully, New Covent Garden and many more. We are passionate about delivering high-quality food and building strong partnerships with our customers across the UK.

In this role, you’ll develop and deliver shopper marketing plans with key retail customers, ensuring our brands show up brilliantly in-store and online. Working closely with Customer Managers and cross-functional teams, you’ll play a key role in getting our products into more shopping baskets and driving category growth.

What You’ll Be Doing

Shopper Marketing Planning & Execution

• Build and deliver annual shopper marketing plans with key customers
• Ensure plans align with the core principles of Portfolio, Pricing, Promotion, Placement and Point of Purchase
• Execute campaigns end-to-end, from briefing and media booking to in-store activation

Customer & Commercial Collaboration

• Partner closely with Customer Managers to align plans with customer strategies
• Support key initiatives, including new product launches and brand activations
• Contribute to customer presentations and sell-in materials

Insights & Performance Tracking

• Analyse campaign performance, ROI and shopper insights to inform future plans
• Monitor in-store execution and resolve any compliance issues
• Use data to create compelling recommendations and improve effectiveness

Budget Management

• Own and manage shopper marketing budgets for your customers
• Track investment and ensure plans remain aligned to budget

Champion the Customer & Shopper

• Bring the voice of the customer and shopper into the business
• Develop a strong understanding of shopper behaviour and missions
• Share best practice and success stories across teams

What We’re Looking For

• Experience in a commercial role (e.g. Sales, Shopper Marketing or Brand Marketing), ideally within FMCG
• Strong communication and storytelling skills
• Commercial awareness and confidence working with data (Excel skills essential)
• Ability to manage multiple projects and priorities
• A collaborative mindset and ability to build strong relationships internally and externally

What You’ll Get

• The opportunity to work on well-known, growing brands
• A collaborative and supportive team environment
• Flexible, home-based working with travel across the UK
• The chance to make a real impact on how our brands show up with customers and shoppers

This role involves occasional travel to customer head offices, Hain sites and route-to-market visits across the UK. Occasional overnight stays may be required.

If you’re passionate about shopper marketing and want to make a real difference in a fast-paced FMCG environment, we’d love to hear from you.