AI-Ready SEO & AEO Growth Architect

The BDPN; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

Wiley seeks an SEO/AEO Specialist to optimize websites for traditional search engines and AI platforms. You will perform technical audits, implement structured data, and conduct content reviews aligned with E-E-A-T principles to improve rankings and AI citations.

Collaborating with Product, Design, Marketing, and Analytics, you will drive organic growth, ensure accessibility, and build scalable playbooks. The role emphasizes data-driven ROI and staying current with AI search trends.

Qualifications

• Bachelor's degree in Digital Marketing, Computer Science, Data Analytics, or related field.
• 3+ years of hands-on experience in SEO, with early experience in AEO for high-authority sites.
• Proven track record of executing technical and content optimization initiatives that delivered measurable traffic and visibility improvements.
• Experience in applying E-E-A-T to build brand credibility.
• Strong knowledge of Core Web Vitals, Structured Data (JSON-LD), and bot/AI model behavior (crawling/indexing).
• Experience using NLP, Entity Mapping, and Topic Clustering to establish domain authority.
• Proficiency in keyword/prompt research, intent mapping, and metadata optimization for ‘people-first’ search.
• Proficiency in Adobe Analytics and GA4 to evaluate complex datasets.
• Strong experience of Screaming Frog, PageSpeed Insights, Google Search Console, and Chrome DevTools for technical auditing.
• Hands-on experience with SEMrush, Conductor, and Enterprise CMS environments.
• A disciplined, data-backed approach to ROI targets.
• Skilled in creating technical playbooks and leading internal workshops.
• Comfortable with ambiguity and evolving best practices in AI search.
• Proactive commitment to staying current with SEO/AEO trends and platform changes.
• Ability to collaborate with Product, CRO, Design/UX, Brand, Analytics, Content, and Martech teams.

Responsibilities

• Resolve crawling, indexing, rendering and performance issues.
• Manage Structured Data.
• Work with the Product Owner to build/prioritize backlogs for MarTech teams.
• Conduct periodic content audits.
• Apply NLP, Entity Optimization, Topic Clustering, and E-E-A-T.
• Track AI citations.
• Optimize for conversational intent and semantic search.
• Implement and maintain internal linking strategies to strengthen topic clusters, improve crawlability, and signal content relationships to search engines and AI models.
• Track and report on SEO/AEO health using the KPIs set by the Manager, WEO.
• Work with Analytics to build and manage dashboards that track growth and AI citations.
• Measure ‘before and after’ results to show exactly how much traffic and visibility our technical and content optimizations gained.
• Analyze data to find performance issues or content gaps, then suggest evidence-based ideas for the experiment backlog.
• Collaborate with Product Owner, Design/UX, Brand, Content, Martech, and Analytics to align search goals, fixes, priorities and reporting.
• Ensure WCAG compliance.
• Facilitate cross-departmental SEO/AEO knowledge-sharing initiatives.
• Partner with CRO Specialist to ensure experiments maintain SEO / AEO integrity.
• Create SEO/AEO playbooks.
• Coach content authors on writing intent-driven, SEO/AEO-ready content.
• Deliver training sessions to build SEO/AEO awareness across marketing teams.
• Conduct market, competitor, and trend research.
• Monitor emerging AI Search platforms and track shifts in LLM behavior.
• Test new AEO tactics.
• Surface findings and recommendations to the Manager for roadmap consideration.

Skills

SEO

AEO

E-E-A-T

NLP

Entity Mapping

Topic Clustering

People-first Search

ROI targets

Collaboration

Ambiguity Handling

Education

Bachelor's degree in Digital Marketing, Computer Science, Data Analytics, or related field

Tools

Screaming Frog

GA4

Adobe Analytics

Google Search Console

PageSpeed Insights

Chrome DevTools

Semrush

Conductor

Enterprise CMS

JSON-LD

Job description

Wiley seeks an SEO/AEO Specialist to optimize websites for traditional search engines and AI platforms. You will perform technical audits, implement structured data, and conduct content reviews aligned with E-E-A-T principles to improve rankings and AI citations.

Collaborating with Product, Design, Marketing, and Analytics, you will drive organic growth, ensure accessibility, and build scalable playbooks. The role emphasizes data-driven ROI and staying current with AI search trends.