Search & Discoverability Lead (SEO/AEO/GEO)

HORIZONTAL DIGITAL UK LIMITED; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

22 days holiday

2 floating holiday days

2 volunteering days

Defined contribution pension scheme

Flexibility + remote working

Job summary

Horizontal Digital UK Limited, a UK-based digital consultancy, seeks a Search & Discoverability Lead to shape visibility across search engines, answer engines and AI-driven platforms for ambitious brands.

You will own the full technical SEO lifecycle, from audits through to prioritised roadmaps and continuous optimisation, working closely with Content, UX, Data and Technology teams with a strong focus on Sitecore environments.

Qualifications

• 7+ years of SEO experience with a strong technical focus.
• Experience delivering SEO within Sitecore XP, XM Cloud or Sitecore AI.
• Strong collaboration and communication with cross-functional teams.

Responsibilities

• Lead comprehensive technical SEO audits across crawlability, indexation, rendering and site architecture.
• Define and deliver strategies aligned to SEO, AEO and GEO best practice, prioritised roadmaps.
• Own SEO strategy across site migrations and replatforming projects, mapping redirects and validation.
• Monitor performance using GA4, Search Console, Ahrefs, SEMrush, Screaming Frog and AI/LLM tools.
• Partner with Content Strategists on keyword research, intent mapping and SERP analysis.
• Advise on SEO best practice within Sitecore XP, XM Cloud and Sitecore AI with developers on rendering and structured data.
• Present audit findings and recommendations to clients, support pre-sales, and lead evolution of SEO offerings.

Skills

Technical SEO

Strategic thinking

Communication

Collaboration

Mentoring

Tools

Ahrefs

SEMrush

Screaming Frog

GA4

Search Console

Scrunch

Peec

Profound

Job description

Search & Discoverability Lead (SEO / AEO / GEO)

Location: UK / EMEA (Remote / Hybrid)
Type: Full-Time, Permanent
Function: Strategy / Data & Discoverability
Level: Senior Consultant / Lead

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.

Elevate empathy
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.
But enough about us. Let’s talk about you.
As our Search & Discoverability Lead, you'll shape how we deliver visibility across search engines, answer engines and AI-driven platforms for ambitious brands across Healthcare, Financial Services, Property, Travel & Hospitality and beyond. You'll own the full technical SEO lifecycle, from audit and diagnosis through to prioritised roadmaps and continuous optimisation, working closely with Content, UX, Data and Technology teams and with a strong focus on Sitecore environments. It's a chance to define and scale a modern search and discoverability practice as demand grows.

What you’ll do:

• Lead comprehensive technical SEO audits across crawlability, indexation, rendering and site architecture

• Define and deliver strategies aligned to SEO, AEO and GEO best practice, translating findings into prioritised, actionable roadmaps

• Own SEO strategy across site migrations and replatforming projects, defining redirect mapping and validation processes to protect equity and minimise risk

• Monitor performance using GA4, Search Console, Ahrefs, SEMrush, Screaming Frog and AI/LLM visibility tools, driving continuous optimisation cycles

• Partner with Content Strategists on keyword research, intent mapping and SERP analysis to align content with search intent

• Advise on SEO best practice within Sitecore XP, XM Cloud and Sitecore AI, working with developers on rendering, crawlability and structured data

• Present audit findings and recommendations to clients, support pre-sales, and act as a thought leader on the evolution of SEO, AEO and GEO

Who you are:

• A strategic thinker who can translate complex technical findings into clear, prioritised roadmaps

• Collaborative by nature, equally comfortable working with Content, UX, Data and Technology teams

• A confident, credible communicator able to present audits and strategy to clients and senior stakeholders

• Curious and proactive, staying ahead of algorithm updates, AI search trends and evolving discoverability practice

• Commercially minded, quick to spot opportunities for retainers and scalable service offerings

• A natural mentor who enjoys building capability and upskilling colleagues

• Comfortable owning ambiguity, and confident defining new frameworks and ways of working from scratch

What you bring:

• 7+ years' experience in SEO with a strong technical focus, ideally within an agency or consultancy environment

• Deep expertise in technical SEO including migrations, redirect mapping, indexation and site architecture

• Strong hands‑on experience with tools such as Ahrefs, SEMrush, Screaming Frog, GA4 and Search Console, plus AI/LLM visibility platforms such as Scrunch, Peec or Profound

• Understanding of structured data, semantic search and AI‑driven discoverability (AEO/GEO)

• Hands‑on experience delivering SEO within Sitecore environments (XP, XM Cloud or Sitecore AI)

• Familiarity with JavaScript SEO, rendering challenges and modern web architectures

• Strong collaboration and communication skills across technical and non‑technical teams

Our UK Benefits include:

• 22 days holiday

• 2 floating holiday days

• 2 volunteering days

• Defined contribution pension scheme

• Flexibility + remote working