Senior SEO Specialist (Programmatic)

Wise; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Wise in London seeks an experienced SEO Specialist to join the SEO Product team and tackle a wide range of SEO challenges on a multi-million URL website, collaborating with developers, analysts and content specialists to support and grow the site.

The role emphasizes programmatic SEO, content production, data-driven decision making, and international SEO across global landing pages, with opportunities to run experiments and drive measurable traffic growth.

Qualifications

• Proven experience in managing SEO for large websites or multilingual sites.
• Ability to turn keyword research into pages that drive business impact.
• Experience in programmatic SEO and content production.
• Strong understanding of international SEO and crawl management for large sites.
• Experience with CRO experiments and landing page optimization.
• Track record of growing organic traffic and user acquisition.

Responsibilities

• Own end-to-end production of new programmatic SEO landing pages from ideation to content production and maintenance.
• Research opportunities and convert them into a prioritized roadmap.
• Design and run SEO and CRO experiments to improve performance.
• Understand our prospective customers and their interests.
• Improve product landing pages to drive organic traffic and user experience.
• Measure impact and use data-driven decisions to guide work.
• Show the results of your work by making a measurable difference.

Skills

Keyword research

SEO strategy

Programmatic SEO

International SEO

CRO experiments

Data-driven decisions

Content collaboration

Multi-language websites

Tools

Google Analytics

Google Search Console

Screaming Frog

OnCrawl

Ahrefs

Lightdash

Job description

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

We’re looking for an experienced SEO Specialist to join our growing SEO Product team.

This role is a unique opportunity to tackle a wide variety of SEO challenges on our multi-million URL website as you’ll be working closely with developers, analysts, and content specialists to support and grow our website further.

We have built an ecosystem of scalable SEO products that help millions of potential customers make better decisions about their finances.

We do more than just SEO. We build SEO products to make the lives of our future customers easier, and they in turn reward us with their trust.

Your mission:

• Own the end to end production of new programmatic SEO landing pages using our scalable CMS, from ideation and data collection to content production, maintenance and expansion.

• Research and analyse opportunities and turn them into a prioritised roadmap

• Design and run SEO and CRO experiments

• Understand our prospective customers: who they are and what they are interested in.

• Improve our product landing pages. Drive organic traffic to valuable landing pages and deliver an excellent experience for our users.

• Measure opportunity and impact, and make data-driven decisions

• See the results of your work making a difference to people in their everyday lives.

This role will give you the opportunity to:

• Drive real business impact from the work you release

• Learn exciting new technical skills that will enable you to implement your SEO recommendations yourself

• Opportunity to work with engineers, analysts and designers in our product team

• Make significant contributions to SEO guild (SEO projects across the whole company)

A bit about you:

• You’re able to turn keyword research into pages that drive business impact

• You have experience working in an SEO agency or as an in-house SEO

• You were responsible for planning and implementing the SEO strategy for large multi-language websites or parts of them

• You have experience working on programmatic SEO and content production.

• You have a track record of growing user acquisition through growing traffic to a website

• You are organised and have a strong attention to detail

• You have hands‑on experience with both content and technical SEO

• You know how to measure your own performance

• You know how to prioritise based on opportunity size and business impact

• You are familiar with international SEO best practices and crawl management techniques for large sites

• Confident user of tools such as Google Analytics, Google Search Console, Screaming Frog, OnCrawl, Ahrefs, BI data tools such as Lightdash and keyword tracking tools.

• You are not afraid to learn new things

Some extra skills that would be awesome:

• You speak another language and/or can conduct keyword research in foreign languages

• You have successfully conducted user research or formed decisions based on user research data

• You have previously worked closely with developers

Additional Information

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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