Senior Strategy & Operations Analyst — Europe Merchants

TikTok; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

TikTok is seeking a strategic planning & operations professional to drive cross-functional initiatives across Europe, focusing on merchant efficiency, experience, governance and growth. The role collaborates with senior stakeholders across Category, Partnerships, Strategy, Governance & Experience, and Data Science.

The candidate will map merchant journeys, monitor platform sentiment, and lead strategic projects to improve GMV and merchant retention in a scalable, compliant ecosystem.

Qualifications

• Experience in Strategic Analysis, E-commerce Operations, Project Management, or Platform Governance.
• Strong analytical and problem-solving skills; understands e-commerce ecosystems.
• Fluent in English; working language.
• Excel data analysis and modelling; data extraction and cleaning.

Responsibilities

• Improve Merchant Operating Efficiency: Map the end-to-end merchant journey (Onboarding → Listing → Fulfillment → Marketing → After-sales) to identify localized bottlenecks and implement optimization strategies.
• Elevate Merchant Experience: Utilize a data-driven approach to monitor and enhance merchant satisfaction and platform sentiment across diverse European regions.
• Cross-functional Governance & Integration: Act as the horizontal lead within Strategy & Ops, orchestrating collaboration between Compliance, Governance, Logistics, and Category Management to streamline merchant policies and workflows.
• Strategic Project Management: Execute high-stakes projects for key accounts or high-risk merchant segments, ensuring alignment with European market standards.
• Insights & Knowledge Institutionalisation: Conduct root-cause analysis on success/failure cases to build structured frameworks and best practices for the European theatre.
• Merchant Experience Governance: Establish and facilitate monthly/quarterly business reviews (MBR/QBR) to iterate on merchant-facing processes.

Job description

TikTok is seeking a strategic planning & operations professional to drive cross-functional initiatives across Europe, focusing on merchant efficiency, experience, governance and growth. The role collaborates with senior stakeholders across Category, Partnerships, Strategy, Governance & Experience, and Data Science.

The candidate will map merchant journeys, monitor platform sentiment, and lead strategic projects to improve GMV and merchant retention in a scalable, compliant ecosystem.