Shop Growth Strategist: Merch & Analytics

TikTok; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

TikTok UK MAI team is seeking a strategy-focused professional to drive growth for TikTok Shop merchants and merchandise. You will identify opportunities, incubate growth initiatives, and translate insights into scalable plans.

Lead cross-functional projects with merchants, creators, product and algorithm teams, delivering measurable GMV impact and strategic initiatives for the business.

Qualifications

• Bachelor’s degree or above.
• 3+ years in e-commerce, business strategy, growth, or related fields.
• Strong analytical skills and ability to turn data into growth strategies.
• SQL or BI experience is a plus.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Own end-to-end merchandise growth from opportunities and strategy to execution and optimization.
• Develop product growth strategies across supply, pricing, content, creator matchmaking, traffic, and incentives.
• Translate ideas into actionable plans and experiments; track metrics and optimize results.
• Collaborate with industry, merchant, creator, product, and algorithm teams for cross-functional execution.
• Drive short- and long-term business planning with senior management.

Skills

E-commerce

Growth strategy

Data analysis

SQL/BI

Cross-functional

Education

Bachelor’s degree

Tools

SQL

BI tools

Job description

TikTok UK MAI team is seeking a strategy-focused professional to drive growth for TikTok Shop merchants and merchandise. You will identify opportunities, incubate growth initiatives, and translate insights into scalable plans.

Lead cross-functional projects with merchants, creators, product and algorithm teams, delivering measurable GMV impact and strategic initiatives for the business.