Shop Growth Strategist: Merch & Analytics

TikTok

Greater London

On-site

GBP 60,000 - 90,000

Full time

4 days ago
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Job summary

TikTok UK MAI team is seeking a strategy-focused professional to drive growth for TikTok Shop merchants and merchandise. You will identify opportunities, incubate growth initiatives, and translate insights into scalable plans.

Lead cross-functional projects with merchants, creators, product and algorithm teams, delivering measurable GMV impact and strategic initiatives for the business.

Qualifications

  • Bachelor’s degree or above.
  • 3+ years in e-commerce, business strategy, growth, or related fields.
  • Strong analytical skills and ability to turn data into growth strategies.
  • SQL or BI experience is a plus.
  • Excellent communication and cross-functional collaboration.

Responsibilities

  • Own end-to-end merchandise growth from opportunities and strategy to execution and optimization.
  • Develop product growth strategies across supply, pricing, content, creator matchmaking, traffic, and incentives.
  • Translate ideas into actionable plans and experiments; track metrics and optimize results.
  • Collaborate with industry, merchant, creator, product, and algorithm teams for cross-functional execution.
  • Drive short- and long-term business planning with senior management.

Skills

E-commerce
Growth strategy
Data analysis
SQL/BI
Cross-functional

Education

Bachelor’s degree

Tools

SQL
BI tools

Job description

TikTok UK MAI team is seeking a strategy-focused professional to drive growth for TikTok Shop merchants and merchandise. You will identify opportunities, incubate growth initiatives, and translate insights into scalable plans.

Lead cross-functional projects with merchants, creators, product and algorithm teams, delivering measurable GMV impact and strategic initiatives for the business.

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