Senior Social Media Manager

National Trust; Swindon; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Substantial pension scheme

Free entry to National Trust places

Rental deposit loan

Season ticket loan

EV car lease

Perks at work discounts

Holiday allowance up to 32 days

Flexible working

Employee assistance programme

Free parking at most Trust places

Job summary

The National Trust is seeking a Senior Social Media Manager to lead a high-performing team, shaping the organisation’s social media strategy and delivering bold campaigns across channels. You’ll work with senior leaders to connect content to organisational priorities, driving engagement and fundraising impact through innovative digital storytelling.

As a national role with hybrid working, you’ll balance office and home working while visiting National Trust sites and the head office as needed,

Qualifications

• Experience leading inclusive teams and creating environments where people can thrive.
• Digital content leader with usability, accessibility and user-experience best practice knowledge.
• Ability to build strong relationships with senior stakeholders and influence decisions.
• Proven track record delivering high-performing social media strategies in large organisations.
• Leadership and performance management skills, including leading through change.

Responsibilities

• Lead and develop the social media team, fostering an inclusive environment.
• Champion emerging trends using audience insight and data to inform decisions.
• Shape and champion the social media strategy across channels to align with priorities.
• Deliver bold, creative campaigns that inspire audiences and deepen engagement with the cause.

Skills

Team leadership

Digital content strategy

Stakeholder influence

Social media performance

Crisis management

Job description

Summary

We're looking for a Senior Social Media Manager to lead how the National Trust engages with millions of people through social media. As an experienced digital leader, you'll shape and deliver our social media strategy, ensuring we connect with audiences in the platforms and digital spaces they choose to be in. Leading a talented team of social media specialists, you'll create innovative content and integrated campaigns that build meaningful relationships, grow engagement, inspire action and generate support for our cause. You'll play a key role in strengthening our presence, reputation and impact online, while providing expert advice and support across the organisation, from senior leaders to regional and property teams.

What it's like to work here

You'll join the Communications & Media team within our Communications & Fundraising Directorate, working closely with colleagues across fundraising, campaigns, communications, regions and properties. In this collaborative role, you'll work across teams to develop creative campaigns, engage audiences through digital storytelling and champion the role of social media in achieving our strategic goals. As a senior leader, you'll provide guidance and support to colleagues across while helping shape new approaches that engage current and future supporters.

As this is a national role, there is flexibility on your contractual place of work with the need to travel to our head office in Swindon from time to time. Our hybrid working policy means you can balance office and home working with site visits and meetings at other National Trust places. We'll talk about this in more detail at interview, but you should expect to be at a National Trust site for 40-60% of your working week.

What you'll be doing

You’ll lead and develop our social media team, creating an inclusive environment where people can thrive and develop new skills. You’ll champion emerging trends, use audience insight and behavioural data to inform decisions, and ensure our activity delivers measurable outcomes that support fundraising, advocacy and engagement goals.

You’ll work with senior leaders to shape and champion our social media strategy, ensuring it connects our content to organisational priorities. Working across multiple channels, you’ll oversee the creation of bold, creative and innovative campaigns that inspire audiences and encourage deeper engagement with our cause.

Who we’re looking for

You’ll bring a broad range of the following knowledge, skills and experience, shaped by different roles, sectors or career paths, and the judgment to apply them effectively at scale;

• Experience leading inclusive teams and creating environments where people feel valued, supported and able to perform at their best.
• Digital content leader with sound knowledge of usability, accessibility and user-experience best practice.
• Ability to build strong, collaborative working relationships with senior stakeholders internally and externally, including strong influencing and negotiating skills.
• Proven experience creating and leading the delivery of high performing social media strategies in large and complex organisations.
• Leadership and performance management skills including the ability to lead teams through change.
• Experience of leading crisis management strategies across national social media platforms.

The package

The National Trust has the motto 'For everyone, for ever' at its heart. We're working hard to create an inclusive culture, where everyone feels they belong. It's important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we're for everyone, we want everyone to be welcome in our teams too.

• -Substantial pension scheme of up to 10% basic salary
• -Free entry to National Trust places for you, a guest and your children (under 18)
• -Rental deposit loan scheme
• -Season ticket loan
• -EV car lease scheme (for roles that meet the salary criteria)
• -Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• -Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• -Flexible working whenever possible
• -Employee assistance programme
• -Free parking at most Trust places