Senior Social Media Strategy Lead

National Trust for Places of Historic Interest or Natural Beauty; England; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Pension up to 10%

Free entry to National Trust places

Season ticket loan

EV car lease

Perks at work discounts

Holiday allowance 32 days

Job summary

The National Trust is seeking a Senior Social Media Manager to lead our social channels and team, shaping strategy and delivering campaigns that connect with millions and support our cause.

You’ll work across fundraising, campaigns and regional teams, using data to drive decisions, guide senior leaders, and champion a culture of inclusion.

This national role offers hybrid working with travel to Swindon and NT sites, 40–60% site presence and opportunities to influence at scale.

Qualifications

• Experience leading inclusive teams and environments where people thrive.
• Digital content leader with usability, accessibility and UX best practices.
• Strong influencing and negotiating skills with senior stakeholders.
• Proven delivery of high-performing social media strategies in large organisations.
• Leadership and performance management through change.
• Experience leading crisis management on national social platforms.

Responsibilities

• Lead and develop the social media team, fostering inclusion.
• Champion trends using audience insight to inform decisions.
• Shape and deliver social media strategy aligned to organisational priorities.
• Oversee bold, creative campaigns across channels.

Skills

Social media leadership

Digital content strategy

Stakeholder management

Team leadership

Crisis management

Data-driven decisions

Job description

The National Trust is seeking a Senior Social Media Manager to lead our social channels and team, shaping strategy and delivering campaigns that connect with millions and support our cause.

You’ll work across fundraising, campaigns and regional teams, using data to drive decisions, guide senior leaders, and champion a culture of inclusion.

This national role offers hybrid working with travel to Swindon and NT sites, 40–60% site presence and opportunities to influence at scale.