Senior Communications & Marketing Officer

National Trust; Rottingdean; On-site; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Substantial pension scheme up to 10%

Free entry to National Trust places

Rental deposit loan scheme

Season ticket loan

EV car lease scheme

Perks at work discounts

Holiday allowance up to 32 days

Flexible working

Employee assistance programme

Free parking at most Trust places

Job summary

National Trust is seeking a Senior Communications and Marketing Officer to plan and lead the communications and marketing for Ironbridge Gorge properties including Blists Hill, Coalbrookdale Jackfield and Coalport. You’ll work with the Visitor Experience Manager to share Ironbridge’s stories with supporters and new audiences.

You’ll manage the annual plan, lead on web and social media presence, press materials and collaboration with internal and external partners, shaping communications across

Qualifications

• Experience of developing and delivering communications and marketing plans to reach new audiences.
• Understanding of brand management with a good eye for design and presentation
• Organised and able to prioritise workload and meet tight deadlines
• Skilled at both written and spoken communications
• A team player who can also work on your own initiative
• Good at absorbing information quickly and generating written content and imagery

Responsibilities

• Lead for and own the annual plan for marketing and communications.
• Bring Ironbridge’s history, events and conservation work to life.
• Support ambition to reach new and diverse audiences; collaborate with internal and external partners.
• Shape the role by working with site colleagues, transition leads, and Specialist Delivery Partners.
• Ensure the basics are brilliant on webpages and social media; keep information timely and engaging.
• Run social media accounts, create promotional materials and distribute press releases.
• Work with regional peers across Shropshire and deliver external partnership and stakeholder comms with local authorities and tourist economy leads.

Skills

Communications planning

Marketing planning

Brand management

Written communications

Team collaboration

Stakeholder engagement

Job description

Summary

We're looking for a Senior Communications and Marketing Officer to plan and lead our communications and marketing for the Ironbridge Gorge properties, including Blists Hill, Coalbrookdale Jackfield and Coalport. What it's like to work here Reporting to the Visitor Experience Manager, you'll join a welcoming community of people who want to share Ironbridge and its stories, history and nature with our supporters. Ironbridge Gorge is newly opened under the National Trust, and this is a unique and exciting opportunity to join the team as we explore the next chapter for the sites.?The portfolio is complex with multiple sites, stakeholders and visitor-facing activities as well as being fundamental to the World Heritage Site status of Ironbridge itself.

What you'll be doing

As the Senior Communications and Marketing Officer, you'll use your marketing experience to lead for and hold the annual plan for marketing and communications. We're looking for someone who is creative, people-focussed and customer-led to bring the rich history, events and conservation work of Ironbridge to life.

You'll be confident in welcoming everyone and you'll know how to support our ambition to reach new and diverse audiences and have the confidence and ability to work with both internal and external partners. You'll look for opportunities to collaborate and choose to deliver with others in all that you do.

In this role, you'll ensure the basics are brilliant on our webpages and social media, ensuring information is timely, accurate and engaging. You'll run social media accounts, create promotional materials and distribute press releases.

We're still in project-mode, so you have opportunity to shape the role working closely with colleagues on site, Ironbridge transition project leads, and the Trust's regional advisors, known as Specialist Delivery Partners. You'll work with regional peers cross-Shropshire, delivering external partnership and stakeholder comms including the local authority and tourist economy leads.

Who we're looking for

We'd love to hear from you if you're:

• experience of developing and delivering communications and marketing plans to reach new audiences.
• understanding of brand management with a good eye for design and presentation
• organised and able to prioritise your workload and meet tight deadlines
• skilled at both written and spoken communications
• a team player, who can also work on your own initiative
• good at absorbing information quickly, and generating written content and imagery

The package

The National Trust has the motto 'For everyone, for ever' at its heart. We're working hard to create an inclusive culture, where everyone feels they belong. It's important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we're for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme (for roles that meet the salary criteria)
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places