Senior Social Media & Digital Marketing Executive (Luxury)

Profiles Creative; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative firm is seeking a Senior Social Media & Digital Marketing Executive to lead and enhance the digital presence of a luxury client in the UHNW space. This role involves crafting a multi-platform social media strategy, managing day-to-day activities, and collaborating with creative teams and external agencies to drive growth. You will leverage insights to shape future campaigns while ensuring alignment with overall marketing strategies. If you have a passion for luxury marketing and a knack for digital engagement, this is the perfect opportunity to make a significant impact in a dynamic environment.

Qualifications

• 3+ years in luxury social media or digital marketing roles.
• Experience in creating and implementing social media strategies.

Responsibilities

• Develop and manage multi-platform social media strategies.
• Coordinate with internal teams for timely content delivery.

Skills

Social Media Management

Digital Marketing Strategy

Content Creation

Paid Social Advertising

Budget Management

Analytics

Education

Bachelor's Degree in Marketing

Certification in Digital Marketing

Tools

Google Analytics

Facebook Ads Manager

Google Ads

Microsoft Dynamics

Job description

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Base pay range

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We are looking for a passionate Senior Social Media & Digital Marketing Executive to take day to day responsibility for the social and digital marketing activity or this luxury client in the UHNW space.

You will coordinate all social media and broader digital marketing channels with the support of the Head of Digital & Content, and work with external agencies to manage paid search and paid social media activity to deliver sales and customer growth/retention for the business.

The Role

• Develop and manage a multi-platform social media content strategy across Meta, TikTok, You Tube, X and Linked In.
• Day-to-day social posting and coordinate with internal departments to ensure timely and relevant content delivery.
• Work closely with wider internal creative & content teams to ensure strategy alignment.
• Proactively identify new campaign opportunities, emerging channels, and innovative approaches to drive growth.
• Monitor engagement and interaction data, using insights to shape future campaigns and community growth.
• Manage relationships with digital marketing agencies and direct advertising partners.
• Work closely with the Head of Digital, and wider marketing team to align on strategy and maximise content across digital channels.
• Define and manage budgets across all performance marketing channels.
• A solid understanding of Paid Social & Paid Search.

The Person

• Ideally at least 3 years of experience working in "luxury" Social Media or Digital Marketing roles.
• Experience in luxury/retail/travel background highly advantageous.
• Experience creating and implementing social media strategy.
• Demonstrable experience creating captions for organic social media channels and copy for paid media campaigns.
• Experience in managing external agencies to devise strategies and deliver results.
• Experience of budget management.
• Solid understanding of the various tools of performance marketing and analytics and how to leverage these to deliver quality site traffic and deliver sales.
• Technically proficient with experience of digital platforms and systems, e.g. Google Analytics, Facebook Ads Manager, Google Ads, and Microsoft Dynamics.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Travel Arrangements, Retail Luxury Goods and Jewelry, and Maritime Transportation

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