Senior Marketing Manager

WeAreAspire; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to lead a dynamic marketing team. This role is pivotal in shaping the digital and brand strategy, ensuring consistent representation across all channels. The ideal candidate will have a strong background in digital marketing, SEO, and project management, with the ability to drive campaigns and enhance audience engagement. You'll enjoy the freedom to innovate while collaborating closely with directors to achieve business goals. Join a creative, design-focused environment and make a significant impact in a respected and growing brand.

Benefits

Private Medical Insurance

Company Pension

Gym Membership Contribution

On-site Parking

Qualifications

• Strong experience in digital marketing and SEO.
• Proven copywriting and editing skills.
• Confidence in leading creative campaigns.

Responsibilities

• Plan and execute digital marketing campaigns aligned with business goals.
• Lead and grow email marketing campaigns.
• Manage website content updates and SEO optimization.

Skills

Digital Marketing

SEO

Email Strategy

Analytics

Copywriting

Project Management

Stakeholder Communication

Education

Bachelor's Degree in Marketing or related field

Tools

Microsoft Office

Microsoft Insights

Dynamics 365

Job description

This range is provided by WeAreAspire. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from WeAreAspire

Senior Marketing Manager

Location: Desborough, Northamptonshire, 3 days in the office per week, potential for hybrid flexibility)

Work Hours: 8:30am - 5:30pm and early finish on Fridays!

Type: Full-time, Permanent

Salary: Competitive, dependent on experience + performance-based bonus (company performance)

Benefits: Private medical insurance, company pension, gym membership contribution, on-site parking

Travel: Some UK and international travel required

About the Role

We're a design-led, family-run brand supplying luxury handmade carpets and rugs to interior designers and retailers across the UK, Europe and beyond. We're known for craftsmanship, rich textures, and a genuine commitment to ethical production.

We're now looking for a Senior Marketing Manager to lead our growing marketing team and bring fresh energy to our digital and brand strategy. This is a hands-on, strategic role where you'll work closely with directors to drive our marketing calendar and ensure consistent brand representation across every touchpoint; digital, print, PR, and beyond.

Key Responsibilities



Digital Marketing & Social Media

• Plan and execute digital marketing campaigns aligned with business goals
• Oversee content creation and calendars in collaboration with our external digital agency
• Lead and grow email marketing campaigns via Microsoft Insights
• Monitor analytics, SEO, and paid media performance with a sharp eye on ROI
• Recommend improvements to digital performance and audience engagement
  
  

Website & Content Management

• Manage website content updates via CMS (in partnership with external developers)
• Write, edit and optimise product updates, blogs, and news content
• Continuously review site performance and enhance user experience
• Ensure the website remains up-to-date and fully SEO-optimised
  
  

Creative Content & Brand Assets

• Plan and attend photoshoots and video shoots; provide creative direction
• Maintain strong brand identity across all marketing materials and platforms
• Oversee storytelling across product launches, editorials, and campaigns
  
  

Product Launches, Sampling & POS

• Coordinate marketing for new product launches - from planning through to delivery
• Develop printed and digital assets including point-of-sale (POS) materials
• Ensure consistency across all customer-facing materials
  
  

Events & Exhibitions

• Organise and manage brand presence at UK and European trade shows
• Liaise with stand designers and suppliers; manage end-to-end logistics
• Represent the brand at industry events and support PR activation
  
  

Team Management & Collaboration

• Lead, support, and develop a small but highly capable in-house marketing team
• Ensure effective collaboration across sales, product, and showroom teams
• Maintain internal communication on marketing activities and milestones
  
  

Budgets & Reporting

• Plan and manage annual marketing budgets with director support
• Approve supplier costs and track spend vs budget
• Report on campaign ROI and evaluate spend efficiency
  
  

What We're Looking For

• Strong experience in digital marketing, SEO, email strategy, and analytics
• Proven copywriting and editing skills
• Confidence in leading creative campaigns, events, and product launches
• Excellent project management and stakeholder communication
• Competency in Microsoft Office, Insights, and Dynamics 365
• Previous team management experience
• Industry experience in design, interiors, or luxury brands is advantageous (but not essential)

This is a fantastic opportunity for a proactive, creative and commercially savvy marketer to step into a leadership role within a respected and growing brand. You'll have the autonomy to shape our marketing direction and work in a collaborative, design-focused environment.

To apply, please send your CV and a short cover letter explaining what draws you to this role and why you'd be a great fit. We're looking forward to hearing from you.

We Are Aspire Ltd are a Disability Confident Commited employer

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Luxury Goods and Jewelry

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