Senior SEO Strategist

FRASERS GROUP; Shirebrook; On-site; GBP 36,000 - 48,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Job summary

Frasers Group is seeking an SEO-focused professional to support the SEO Site Manager in managing and optimising the organic performance of our website. You will collaborate with the digital marketing team to drive discoveries, content and technical improvements.

The role involves back-end enhancements, content alignment, and data-driven decision making to improve search visibility and rankings across multiple brand sites.

Qualifications

• Hands-on SEO experience in-house or agency.
• Experience with keyword research and daily optimization.
• Ability to report key metrics to managers.
• Strong analytical and problem solving skills.
• Ability to manage multiple projects.
• Genuine passion for SEO and online marketing.
• Experience with content marketing and social campaigns.

Responsibilities

• Make and implement recommendations to improve SEO channel performance and rankings.
• Recommend changes to website architecture, content, internal linking and factors to improve SEO rankings for target keywords.
• Work with the content writer to drive SEO in content creation to optimise copy on category pages and landing pages, as well as to produce FAQ pages and buying guides.
• Use tools such as Botify and ScreamingFrog to identify issues that can cause a negative impact in SERP. Perform in-depth technical SEO audits of websites as well as rectifying any issues.
• Use tools like PI-datametrics and SEMRush for insights and highlight opportunities to improve performance.
• Assist with link building strategies and perform backlink link audits.

Skills

SEO experience

Keyword research

Analytics

Content optimization

Deadlines

Tools

Botify

ScreamingFrog

PI-datametrics

SEMrush

Job description

Frasers Group is seeking an SEO-focused professional to support the SEO Site Manager in managing and optimising the organic performance of our website. You will collaborate with the digital marketing team to drive discoveries, content and technical improvements.

The role involves back-end enhancements, content alignment, and data-driven decision making to improve search visibility and rankings across multiple brand sites.