SEO Executive: Grow Organic Traffic for Global Retail

Frasers Group; England; On-site; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Job summary

Frasers Group is seeking an SEO Executive to support day-to-day management and optimization of our organic channel for a leading retail site. You will work with the wider digital marketing team to improve rankings and drive traffic.

You will use Botify, ScreamingFrog and SEMRush to audit sites, implement content and technical SEO improvements, and report performance to managers, while meeting tight deadlines and showing initiative.

Qualifications

• Hands on experience in an SEO-focused role (in house or agency).
• Experience with keyword research and strategy, daily optimization, and in-depth analysis.

Responsibilities

• Make and implement recommendations to improve SEO channel performance and rankings.
• Recommend changes to website architecture, content, internal linking and other factors to improve SEO rankings for target keywords.
• Work with the content writer to drive SEO in content creation to optimise copy on category pages and landing pages, as well as to produce FAQ pages and buying guides.
• Use tools such as Botify and ScreamingFrog to identify issues that can cause a negative impact in SERP. Perform in-depth technical SEO audits of websites as well as rectifying any issues.
• Use tools like PI-datametrics and SEMRush for insights and highlight opportunities to improve performance.
• Assist with link building strategies and perform backlink link audits.

Skills

SEO experience

Keyword research

Analytics

Reporting to managers

Tools

Botify

ScreamingFrog

SEMRush

PI-datametrics

Job description

Frasers Group is seeking an SEO Executive to support day-to-day management and optimization of our organic channel for a leading retail site. You will work with the wider digital marketing team to improve rankings and drive traffic.

You will use Botify, ScreamingFrog and SEMRush to audit sites, implement content and technical SEO improvements, and report performance to managers, while meeting tight deadlines and showing initiative.