Senior SEO Specialist

BOOTS; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading health and beauty retailer is seeking a Senior SEO Specialist to drive organic visibility across their websites. Responsibilities include optimizing website content, conducting keyword research, and analyzing SEO performance using various tools. The ideal candidate will have proven SEO experience in e-commerce, strong technical skills, and effective communication abilities to collaborate with cross-functional teams. This position offers comprehensive benefits and a full-time work arrangement.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

Access to free counselling and support

Qualifications

• Proven experience in an SEO role, ideally in an e‑commerce or digital‑first environment.
• Strong understanding of technical SEO impacting factors.
• Ability to collaborate effectively with cross‑functional teams.

Responsibilities

• Perform ongoing keyword research and manage tracking tools.
• Support SEO strategy development aligned with E-commerce goals.
• Monitor and analyze performance through SEO tools.

Skills

SEO experience

Technical SEO

On-page optimisation

Stakeholder management

SEO tools proficiency

Tools

Google Search Console

GA4

Screaming Frog

Ahrefs

SEMrush

Job description

Role: Senior SEO Specialist

Contract: Permanent

Shifts: Full Time

Location: Nottingham

Hour: 37.5

Recruiter: Matthew Nelligan

About the role

We are looking for a highly motivated SEO Specialist to help grow our organic visibility across the No7 Beauty Company E-Commerce websites. This role is responsible for delivering best-in-class on‑page, technical and off‑page SEO activity, with a strong focus on adapting to the rapid evolution of AI, Search Generative Experiences (SGE) and geo‑specific optimisation. Working with cross‑functional teams, you'll help drive long‑term search performance and support wider brand and commercial objectives.

As part of the wider digital marketing team, you will report into the Digital Marketing Manager, working to enhance our organic visibility and drive traffic into the No7BC E‑Commerce websites, your main responsibilities will include:

Key responsibilities

• Perform ongoing keyword research including discovery expansion of keyword opportunities, including creating and managing a keyword tracking tool for paid and organic search. Identify high‑performing keywords to optimise website content and drive targeted traffic.
• Support briefing & optimisation of organic search activity towards key performance indicators.
• Monitor and analyse performance through SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs or Screaming Frog.
• Alongside the Digital Marketing Manager, support the development and implementation of effective SEO strategies tailored to our E‑commerce sites unique goals, consumer and objectives, in line with best practice.
• Support the management of our search agency partner in building the strategy, as well as ongoing management of deliverables according to scope such as reporting, analyses and technical audits/recommendations.
• Support the delivery of off‑page SEO activity, including digital PR, link‑building campaigns and partnership opportunities.
• Support the Digital Marketing Manager to ensure organic search strategy is supportive and complimentary of the pay‑per‑click strategy as a "one search" approach, to identify synergies and opportunities, whilst endeavouring to reduce our overall reliance on paid traffic.

What you'll need to have

• Proven experience in an SEO role, ideally in an e‑commerce or digital‑first environment.
• Technical SEO experience and understanding of impacting factors.
• On page optimisation experience.
• Collaborate effectively with cross‑functional teams and communicate SEO strategies clearly.
• Strong stakeholder management & networking skills, navigating diverse stakeholders across the business.
• Confident working with SEO tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush or similar.

It would be great if you also have

• Experience with Salesforce.
• Content writing experience.
• Agency management experience.

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What's next

Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre‑employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case‑by‑case basis.