Senior Retail Category Manager

Mayborn Group Limited; Newcastle upon Tyne; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior Retail Category Manager to enhance its presence in the UK and Ireland. This pivotal role involves developing and executing a Baby Category Growth Strategy while providing insights into shopper behavior and retail performance. The ideal candidate will possess strong category management experience, exceptional analytical skills, and the ability to influence key retail partners. Join a dynamic team where your contributions will drive growth and innovation in a competitive market. If you are passionate about retail and eager to make an impact, this opportunity is perfect for you.

Qualifications

• Proven experience in category management and developing retailer growth strategies.
• Strong analytical skills with proficiency in data analysis and Excel.

Responsibilities

• Lead the development of a Baby Category Growth Strategy for retailers.
• Manage relationships with retailer data providers and conduct competitor analysis.

Skills

Category Management

Retail Growth Strategies

Data Analysis

Communication Skills

Team Collaboration

Presentation Skills

Problem Solving

Education

Bachelor's Degree

Tools

Excel

Point of Sale Data

Planogram Software

Job description

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Salary: Competitive Dependent on Experience

Type of Contract: Full-Time, Permanent

Here at Mayborn Group we’re looking for a Senior Retail Category Manager to develop our businesses in UK and Ireland and build expertise in the Europe team.

You will be an expert advisor to the retail trade on the Baby Category & shopper behaviour within our markets. Responsible for leading the development of an external baby Category Growth Strategy that supports Mayborn to win in retail at the fixture. The role will analyse & lead the shopper insights for the sales, marketing & category teams to use for decision making purposes, lead ranging and distribution conversations with the retailers in their merchandising centres and support development of strong Category Trade sell in decks for Innovation to retailers.

This role requires the ability to demonstrate and bring strong category thought leadership to our retailers, ensuring our category strategy is implemented and working across teams internally and externally to influence decision making.

What you will be doing:

• Identify the key retailer & shopper insights: Provide relevant market, shopper, and performance insights to define the retailer growth strategy and enhance business understanding and deliver quantifiable benefits to both our brand and channel strategies
• Retailer Data: Manage the relationships with the retailer data providers including any annual negotiations for new contracts for market, sell out and shopper data (e.g. Circana, EPOS…). Be part of the team conducting competitor and retailer analysis to continually improve performance
• Define the key accounts growth strategy: Working with the sales & regional category team to develop & define the key growth drivers by channel/customer utilising the regional 5P plans category strategy through the Annual Business Planning Process
• Develop External Category Strategy: Develop an external Baby Category Growth strategy for retailers, using the culmination of the internal sub category strategies (Bottles, Soothers, Sleep etc) to support the sales team to land their customer & channel plans
• Category Captaincy: Bring category thought leadership to our chosen retail partners with compelling category management programmes to deliver growth in our core categories and support the team to win incremental distribution across our strategic customers. Present these at Annual Brand cascades and relevant Top to Top meetings
• Review Retailer Performance: Monthly review and reporting of retailer performance and sharing of best practice
• Drive best in class category fundamentals with the retailer for assortment and shelving using a full suite of capabilities like point of sale data, shopper data, panel data, and planogram software. Determine the opportunities for growth in regards assortment (via under trade analysis) developing a targeted distribution plan by retailer
• Create the NPD sell in story: Support marketing & category team to create retailer specific sell in presentations to support listings/launch of NPD
• Support trade activation plans: Align with the retailer marketing team to ensure trade activation support the channel growth plan
• Work as part of the broader multi-functional Category & Marketing team to ensure development, delivery and exceptional commercial success for Mayborn

What skills and experiences you’ll need to ace this job:

• Experience: Proven experience in a category management role, proven experience in developing retailer growth strategies and retailer facing sell ins
• Category management: Experience with key strategic retailers merchandising centres & their category management process. Experience & success with influencing retailers
• Communication & presentation skills: ability to create a compelling story to the trade and strong presentation skills to sell it in
• Analysis: proficient data analysis and excel skills
• Team player: build relationships and work effectively with colleagues to build and implement our plans
• Self starter: Use of initiative & curiosity to identify, analyse and solve problems with retailer’s categories
• Passion and energy: gain the engagement and excitement behind our plans by sharing the vision
• Drive and determination: Strong Bias for Action & self drive to identify and solve challenges efficiently

If this sounds like an exciting opportunity for you, please apply online. Any queries can be directed to Luke at [e-mail]

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Product Management, and Strategy/Planning

• Industries

  Manufacturing

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