Senior Product Manager - Growth & Conversion (Lottery Apps)

Zeal Network; Norwich; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Pension scheme (employer matching 7.5%

25 days annual leave + bank holidays

Enhanced sick pay after probation

Employee Assistance Programme with 24/

Job summary

Zeal Network SE, a UK-based partner in online lottery and prize draw products, is seeking a seasoned Product Manager to own the vision and roadmap for our website and app in Norwich. You will drive initiatives with a sharp focus on customer value, analytics, and performance across brands like LOTTO24 and Tipp24.

You will lead cross-functional teams, manage backlogs, and collaborate with marketing, design, and engineering to optimize the funnel from sign-up to repeat engagement.

Qualifications

• 5+ years of product management experience with end-to-end ownership of consumer digital products.
• Proven track record of driving conversion, retention, and mobile growth.
• Experience leading major website or app redesigns, re-platforming initiatives, or large-scale product transformations.
• Strong commercial understanding of metrics such as conversion, CAC, LTV, repeat rates, and cohort performance.
• Hands-on expertise in product analytics, A/B testing, user research, and product discovery.
• Strong strategic thinking and prioritization skills, with experience managing roadmaps across multiple stakeholders or brands.
• Proven ability to mentor Product Managers, fostering ownership and continuous improvement.
• Excellent communication and stakeholder management skills, with the ability to build alignment, challenge assumptions, and influence decisions across teams.

Responsibilities

• Own and drive the product vision, strategy, and roadmap for our website and app, aligned with business objectives and customer needs.
• Prioritize initiatives based on customer value, commercial impact, and delivery capacity, while maintaining a clear backlog and product requirements.
• Drive data-informed product decisions by leveraging customer research, behavioural insights, and experimentation results.
• Own and optimize the customer funnel from registration and first purchase to repeat engagement and long-term retention, defining and tracking relevant KPIs.
• Lead A/B and multivariate testing initiatives to continuously improve conversion, engagement, and retention.
• Collaborate closely with Engineering, Design, Marketing, and the Head of Delivery to align priorities and ensure successful product releases.
• Partner with game portfolio owners to align product capabilities with their needs and continuously incorporate learnings into the roadmap.

Skills

Product management

A/B testing

Data analytics

Stakeholder management

Leadership

User research

Retention optimization

Tools

Google Analytics

Job description

Zeal Network SE, a UK-based partner in online lottery and prize draw products, is seeking a seasoned Product Manager to own the vision and roadmap for our website and app in Norwich. You will drive initiatives with a sharp focus on customer value, analytics, and performance across brands like LOTTO24 and Tipp24.

You will lead cross-functional teams, manage backlogs, and collaborate with marketing, design, and engineering to optimize the funnel from sign-up to repeat engagement.