Senior Product Manager (f/m/d)

Zeal Network; Norwich; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Pension scheme (employer matching 7.5%

25 days annual leave + bank holidays

Enhanced sick pay after probation

Employee Assistance Programme with 24/

Job summary

Zeal Network SE, a UK-based partner in online lottery and prize draw products, is seeking a seasoned Product Manager to own the vision and roadmap for our website and app in Norwich. You will drive initiatives with a sharp focus on customer value, analytics, and performance across brands like LOTTO24 and Tipp24.

You will lead cross-functional teams, manage backlogs, and collaborate with marketing, design, and engineering to optimize the funnel from sign-up to repeat engagement.

Qualifications

• 5+ years of product management experience with end-to-end ownership of consumer digital products.
• Proven track record of driving conversion, retention, and mobile growth.
• Experience leading major website or app redesigns, re-platforming initiatives, or large-scale product transformations.
• Strong commercial understanding of metrics such as conversion, CAC, LTV, repeat rates, and cohort performance.
• Hands-on expertise in product analytics, A/B testing, user research, and product discovery.
• Strong strategic thinking and prioritization skills, with experience managing roadmaps across multiple stakeholders or brands.
• Proven ability to mentor Product Managers, fostering ownership and continuous improvement.
• Excellent communication and stakeholder management skills, with the ability to build alignment, challenge assumptions, and influence decisions across teams.

Responsibilities

• Own and drive the product vision, strategy, and roadmap for our website and app, aligned with business objectives and customer needs.
• Prioritize initiatives based on customer value, commercial impact, and delivery capacity, while maintaining a clear backlog and product requirements.
• Drive data-informed product decisions by leveraging customer research, behavioural insights, and experimentation results.
• Own and optimize the customer funnel from registration and first purchase to repeat engagement and long-term retention, defining and tracking relevant KPIs.
• Lead A/B and multivariate testing initiatives to continuously improve conversion, engagement, and retention.
• Collaborate closely with Engineering, Design, Marketing, and the Head of Delivery to align priorities and ensure successful product releases.
• Partner with game portfolio owners to align product capabilities with their needs and continuously incorporate learnings into the roadmap.

Skills

Product management

A/B testing

Data analytics

Stakeholder management

Leadership

User research

Retention optimization

Tools

Google Analytics

Job description

ZEAL Network SE is a leading international provider of online lottery and prize draw products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about creating exciting and innovative ways for people to win.

7days Performance is one of the newest brands to join the ZEAL Group and a well-established name in the UK prize competition market. The brand gives customers the chance to win high-value prizes, with a strong focus on performance and luxury cars, alongside cash and other exciting prizes.

Now part of ZEAL, 7days Performance is entering an exciting new chapter, combining its strong UK brand and community with ZEAL’s experience, technology and ambition for growth. It’s an exciting time to join the team and play a part in shaping what comes next for the brand.

Location: Norwich-based, with regular in-office presence (willingness to travel to London, Manchester, and Hamburg as required)

Your tasks:

• Own and drive the product vision, strategy, and roadmap for our website and app, aligned with business objectives and customer needs.




• Prioritize initiatives based on customer value, commercial impact, and delivery capacity, while maintaining a clear backlog and product requirements.




• Drive data-informed product decisions by leveraging customer research, behavioural insights, and experimentation results.




• Own and optimize the customer funnel from registration and first purchase to repeat engagement and long-term retention, defining and tracking relevant KPIs.




• Lead A/B and multivariate testing initiatives to continuously improve conversion, engagement, and retention.




• Collaborate closely with Engineering, Design, Marketing, and the Head of Delivery to align priorities and ensure successful product releases.




• Partner with game portfolio owners to align product capabilities with their needs and continuously incorporate learnings into the roadmap.

What you offer us:

• 5+ years of product management experience with end-to-end ownership of consumer-facing digital products, including websites, e-commerce platforms, and mobile apps.




• Proven track record of driving conversion, retention, and mobile app growth through data-driven product improvements.




• Experience leading major website or app redesigns, re-platforming initiatives, or large-scale product transformations.




• Strong commercial understanding of key metrics such as conversion, AOV, CAC, LTV, repeat rates, and cohort performance.




• Hands-on expertise in product analytics, A/B testing, user research, and product discovery.




• Strong strategic thinking and prioritization skills, with experience managing roadmaps across multiple stakeholders or brands.




• Proven ability to mentor Product Managers, fostering ownership and continuous improvement.




• Excellent communication and stakeholder management skills, with the ability to build alignment, challenge assumptions, and influence decisions across teams.




• A customer-centric, analytical, and outcome-driven mindset, combined with strong problem-solving skills and a pragmatic approach to decision-making.




• A proactive and collaborative leadership style, with the confidence to take ownership, navigate ambiguity, and make clear trade-offs.

What we offer you:

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.




• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.




• Pension scheme with employer matching contributions of up to 7.5%.




• 25 days annual leave plus UK bank holidays.




• Enhanced sick pay after probation.




• Employee Assistance Programme with access to mental health support and 24/7 GP services.