Senior Product Manager: Growth & Retention for Lottery Apps

ZEAL Network SE; Norwich; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Pension scheme with employer matching

25 days annual leave + UK bank holiays

Enhanced sick pay after probation

Employee Assistance Programme with 24/

Job summary

ZEAL Network SE in Norwich is seeking an experienced Product Manager to own the vision, strategy, and roadmap for our website and app. You will prioritize initiatives, manage a clear backlog, and drive data-driven decisions to optimize the customer funnel from registration to purchase and beyond.

You will collaborate with Engineering, Design, Marketing, and Delivery leadership to deliver successful releases, mentor fellow Product Managers, and align with brand needs across the portfolio while

Qualifications

• 5+ years of product management experience with end-to-end ownership of consumer-facing digital products, including websites, e-commerce platforms, and mobile apps.
• Proven track record of driving conversion, retention, and mobile app growth through data-driven product improvements.
• Experience leading major website or app redesigns, re-platforming initiatives, or large-scale product transformations.
• Strong commercial understanding of metrics such as conversion, AOV, CAC, LTV, repeat rates, and cohort performance.
• Hands-on expertise in product analytics, A/B testing, user research, and product discovery.
• Strong strategic thinking and prioritization skills, with experience managing roadmaps across multiple stakeholders or brands.
• Proven ability to mentor Product Managers, fostering ownership and continuous improvement.
• Excellent communication and stakeholder management skills, with the ability to build alignment, challenge assumptions, and influence decisions across teams.
• A customer-centric, analytical, and outcome-driven mindset, combined with strong problem-solving skills and a pragmatic approach to decision-making.
• A proactive and collaborative leadership style, with the confidence to take ownership, navigate ambiguity, and make clear trade-offs.

Responsibilities

• Own and drive the product vision, strategy, and roadmap for our website and app, aligned with business objectives and customer needs.
• Prioritize initiatives based on customer value, commercial impact, and delivery capacity, while maintaining a clear backlog and product requirements.
• Drive data-informed product decisions by leveraging customer research, behavioural insights, and experimentation results.
• Own and optimize the customer funnel from registration and first purchase to repeat engagement and long-term retention, defining and tracking relevant KPIs.
• Lead A/B and multivariate testing initiatives to continuously improve conversion, engagement, and retention.
• Collaborate closely with Engineering, Design, Marketing, and the Head of Delivery to align priorities and ensure successful product releases.
• Partner with game portfolio owners to align product capabilities with their needs and continuously incorporate learnings into the roadmap.

Skills

Product management

Data-driven decision making

A/B testing

Roadmap leadership

Stakeholder management

Team mentoring

Communication

Job description

ZEAL Network SE in Norwich is seeking an experienced Product Manager to own the vision, strategy, and roadmap for our website and app. You will prioritize initiatives, manage a clear backlog, and drive data-driven decisions to optimize the customer funnel from registration to purchase and beyond.

You will collaborate with Engineering, Design, Marketing, and Delivery leadership to deliver successful releases, mentor fellow Product Managers, and align with brand needs across the portfolio while