Senior PPC Lead — Hybrid, Global Campaigns (Manchester)

Forward Role; Manchester; On-site; GBP 60,000 - 90,000; Full time

Job summary

Forward Role is partnered with a global travel brand to hire a Senior PPC expert in Manchester. The role focuses on managing a substantial paid media budget, delivering a data-driven PPC strategy, and collaborating with cross-functional teams to drive performance.

You will own execution and strategic influence, working with top-tier partners and using GA4, SA360 and major ad platforms to optimise campaigns in a fast-growing global function.

Qualifications

• Experience managing large-scale PPC budgets, in-house or agency.
• Strong analytical skills to derive insights from data.
• Excellent communication across multiple teams.

Responsibilities

• Develop and execute a comprehensive PPC strategy with a significant budget.
• Collaborate with paid media team for account alignment.
• Monitor performance and optimise against forecasts.
• Manage relationships with partners like Google, Microsoft, Meta, Brainlabs.
• Work with design, data science and marketing teams to drive improvements.
• Lead YouTube activity with a creative-first approach.
• Implement rigorous A/B testing to optimise KPIs.
• Partner with analytics to assess PPC impact and strategy.

Skills

PPC management

GA4 expertise

Data analysis

Budget optimisation

Cross-functional collaboration

Communication skills

Tools

SA360

Google Ads

Microsoft Advertising

Brainlabs

Job description

Forward Role is partnered with a global travel brand to hire a Senior PPC expert in Manchester. The role focuses on managing a substantial paid media budget, delivering a data-driven PPC strategy, and collaborating with cross-functional teams to drive performance.

You will own execution and strategic influence, working with top-tier partners and using GA4, SA360 and major ad platforms to optimise campaigns in a fast-growing global function.