Senior PPC Executive — Data-Driven, Hybrid Role

Parking Network BV; Manchester; Hybrid; GBP 28,000 - 50,000; Full time

Benefits offered by this job

25 days holiday

Option to buy up to 10 extra days

Company pension

On-site gym

Employee discounts

Volunteer days

Learning opportunities

Job summary

CAVU is seeking a commercially minded Senior PPC Executive to join our Performance Marketing team on a 12 Month Fixed Term Contract. Based in Manchester with hybrid working (2 days in the office), you will support paid search across our airport portfolio and revenue targets.

You will manage campaigns, analyse data, conduct A/B tests, and collaborate with cross-functional teams to optimise campaigns and drive ROAS, CPC and conversions.

Qualifications

• Hands-on experience managing PPC campaigns in a fast-paced environment.
• Strong knowledge of Google Ads and Microsoft/Bing Ads, including campaign structures, bidding strategies, keyword management and ad copy.
• Experience planning, executing and optimising paid search campaigns across multiple brands or products to achieve performance KPIs and commercial targets.
• Understanding PPC metrics (CPC, CTR, CPA, ROAS, Cost of Sale, Conversion Rate, Impression Share).
• Experience analysing campaign performance and using data to make informed optimisation decisions.
• Experience conducting A/B and pre/post testing across campaigns, creative and landing pages.
• Google Ads certification, with Microsoft Advertising certification desirable.

Responsibilities

• Support the PPC Manager in delivering PPC targets and KPIs across multiple accounts.
• Create and implement a structured testing strategy to drive continual performance improvements.
• Identify opportunities to automate, optimise and improve campaign efficiency.
• Deliver daily, weekly and monthly performance reports, providing insight and recommendations.
• Analyse campaign and search term data to identify growth opportunities and improve performance.
• Conduct A/B testing across campaigns, creative assets and landing pages, measuring and reporting on results.
• Monitor competitor activity and stay informed on PPC industry developments and best practice.
• Support the PPC team's objective of delivering significant commercial revenue through effective paid search management.

Skills

PPC management

Google Ads

Microsoft Advertising

Analytics

A/B testing

Campaign optimisation

Power BI/Looker Studio

Communication

Tools

Google Ads

Microsoft Advertising

SA360

GA / GA4

Power BI

Looker Studio

Job description

CAVU is seeking a commercially minded Senior PPC Executive to join our Performance Marketing team on a 12 Month Fixed Term Contract. Based in Manchester with hybrid working (2 days in the office), you will support paid search across our airport portfolio and revenue targets.

You will manage campaigns, analyse data, conduct A/B tests, and collaborate with cross-functional teams to optimise campaigns and drive ROAS, CPC and conversions.