Senior PPC Strategist (Hybrid) for Growth

Cavu; Manchester; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days holiday

Pension (10%)

On-site gym

Flexible benefits & discounts

Job summary

CAVU is seeking a commercially minded Senior PPC Executive to join our Performance Marketing team on a 12 Month Fixed Term Contract. You will drive paid search performance across multiple airports and brands, managing budgets and reporting insights to help hit ambitious revenue targets.

You’ll work with major platforms (Google Ads, Microsoft Advertising, SA360) and analytics tools (GA/Analytics, Power BI). The role offers hybrid work with 2 days in Manchester Airport and a chance to grow with a

Qualifications

• Hands‑on experience managing PPC campaigns in a fast‑paced environment.
• Strong knowledge of Google Ads and Microsoft/Bing Ads, including campaign structures, bidding strategies, keyword management and ad copy.
• Experience planning, executing and optimising paid search campaigns across multiple brands or products to achieve performance KPIs and commercial targets.
• A strong understanding of PPC metrics including CPC, CTR, CPA, ROAS, Cost of Sale, Conversion Rate and Impression Share.
• Experience analysing campaign performance and using data to make informed optimisation decisions.
• Experience conducting A/B and pre/post testing across campaigns, creative and landing pages.
• Google Ads certification, with Microsoft Advertising certification desirable.
• Excellent organisational skills with the ability to manage multiple projects and deadlines.
• Strong communication skills and the ability to work collaboratively across teams.
• Proficiency in Microsoft Office and/or Google Workspace, particularly Excel and Google Sheets.
• Google Analytics.
• Search Ads 360 (SA360).
• Reporting tools such as Power BI, Looker Studio or Funnel.

Responsibilities

• Support the PPC Manager in delivering PPC targets and KPIs across multiple accounts.
• Create and implement a structured testing strategy to drive continual performance improvements.
• Identify opportunities to automate, optimise and improve campaign efficiency.
• Deliver daily, weekly and monthly performance reports, providing insight and recommendations.
• Analyse campaign and search term data to identify growth opportunities and improve performance.
• Conduct A/B testing across campaigns, creative assets and landing pages, measuring and reporting on results.
• Monitor competitor activity and stay informed on PPC industry developments and best practice.
• Support the PPC team’s objective of delivering significant commercial revenue through effective paid search management.

Skills

PPC management

Google Ads

Microsoft Advertising

Campaign optimization

A/B testing

Data analysis

Collaboration

Excel/Sheets

GA/Analytics

SA360

Power BI/Looker Studio

Tools

Google Ads

Microsoft Advertising

SA360

GA/Analytics

Power BI

Looker Studio

Funnel

Excel

Google Sheets

Job description

CAVU is seeking a commercially minded Senior PPC Executive to join our Performance Marketing team on a 12 Month Fixed Term Contract. You will drive paid search performance across multiple airports and brands, managing budgets and reporting insights to help hit ambitious revenue targets.

You’ll work with major platforms (Google Ads, Microsoft Advertising, SA360) and analytics tools (GA/Analytics, Power BI). The role offers hybrid work with 2 days in Manchester Airport and a chance to grow with a